spa girl Kitty
In the world of sales and marketing and for anyone who has an idea that needs spreading the best book I have ever read to help guide you in the right direction to get the tipping point you desire
In this audio book Malcolm Gladwell opened my eyes to what I had been doing wrong in my marketing for years. In the past I targeted and strategised to reach people who needed what I had. Now I realise that I need to connect with the mavens, connectors & sales people to have any hope of reaching anyone else effectively!
I loved the detailed exploration of how the tipping point worked in real life situations from viruses to business to social phenomenon!
I would recommend anyone in strategy, planning, sales. Marketing anyone who wants to reach a large amount of people MUST read the Tipping Point.
The story behind "Sesame Street" and "Blue's Clues" was interesting. The stories about the suicide rates in Micronesia and smoking & children were presented with limited data and advocacy for restricting freedom. Mr. Gladwell's presentation of the data regarding the suicides in Micronesia is simplistic and very surface level with no real concern or dive into other stressors for the spike in teenagers taking their own lives. Mr. Gladwell pins most of the blame on fantastical and magical reasons for kids killing themselves; more than likely this does not really explain the increase. As for the smoking section, he casually passes over the addictive quality of smoking and spends most of his time discussing one study of mice and how they theorize their genetic make up is the primary reason for if and how much nicotine they ingest. And to conclude that section, he subtlety advocates for telling private businesses (tobacco in this case) how much nicotine should be placed in their products to mitigate any potential for kids to become addicted to the product. All this based on one study with mice.
No. I know this book came out some time ago and it was wildly successful. I really didn't see how this book became so popular. My guess would be it's popularity among those with limited experience in the psychology and behavioral health fields. The data presented are limited and should be scrutinized closely if you choose to read this book.
Love his voice.
Those who would like to improve their critical thinking skills.
I was extremely disappointed as I've heard and seen Malcolm Gladwell speak in other venues. He's brilliant and engaging. I was just disappointed when I finally got around to this book.
I learn more when I listen to audiobooks and I can chew through a lot more books this way! Audiobooks are also a lot easier with a TBI
I enjoyed this Gladwell book- it isn't my favorite book of his book it is definitely worth listening to.
With the advantage of time on my side I know that not all of the theories in the book have stood the test of time but most of them have. Regardless of how well these theories have survived this book has had a major cultural and political impact so it is important for me to listen to so I will understand references to this book in the media or in conversation. I am glad that I completed the book because of it's cultural impact but also because I did learn a great deal from it. It is also an easy and enjoyable listen.
My favorite concept was the "broken window effect." It reminds me of epigenetics: small, external circumstances can produce significant and lasting effects.