A very interesting book. This book was given to me by a neurology colleague and once I began to read it, I could not put it down. The origins of how trends start or for that matter why certain thoughts pick up cognitive moment was curious. Great for any long drive.
An avid reader living in NY.
Malcom Gladwell has a very unique perspective on what motivates us, and this book is a wonderful example of his forward thinking ideas on what makes us tick on a personal level and community level. I enjoyed this book more than "The Power of Blink," which was an excellent book.
Love Malcolm Gladwell and this is my favorite of his books. I see applications and examples everywhere I look now. I was hooked on every word and will be listening to this one over and over again.
Great description of the findings from many case studies surrounding human social behavior. Good book to listen to in order to focus marketing efforts more effectively.
I get the point of the book and understand that the research must have been interesting. Personally, I found it drawn out and redundant. Easily could have all been said in many less chapters.
anyone who is or was a student of Psychology would have already been aware of the case-studies this book pulls from. The author puts them in a different context though and makes a very convincing case for his theory. In all, it's fairly short, incredible compact with intelligent ideas, to-the-point, and in the end makes sense.
College English professor who loves classic literature, psychology, neurology and hates pop trash like Twilight and Fifty Shades of Grey.
study of how popular things get that way.
I was so fascinated with this book that I had to keep re-reading sections to re-absorb the information. LOVED, LOVED, LOVED IT!!!
I ordered this book on the recomendation of several colleagues and found it to be dissapointing. Many of the concepts are introduced but never brought full circle. While Galdwell often over describes the personality types in the book, he offers painfully little information on how to capture these individuals and profit from them.