This book has some interesting concepts that if applied creatively to the business world can help managers executives and entrepreneurs at all levels.
I loved the book. If you want to understand how word of mouth epidemics and social movements work, this is the book to read. The only reason I rated this a 4 and not a 5 was because at times it felt almost too repetitive. It's great as an audiobook but it cemented my understand so much quicker but there were times in the story where I wish he didn't repeat the point but move only into newer examples.
I loved listening to this book and if you're interested in why some things work (or take off) in life and some don't, this is the book for you.