This book is almost abstract, but it touches enough relatable points to keep the reader pondering the concepts long after Gladwell's expert delivery concludes. Sticky, in a goods way :)
I loved it! I don't say that often but I was impressed by the credibility in references, (some of which I checked out myself for further research) and flow & organization of material in each chapter. With everything mentioned, I was captivated by the author's words and the narrator's clear delivery.
Enlightening. Look for Connectors, Mavins, and Sales people. Categories of people essential to tipping the market in a direction favorable to you, your business, and/or your message.
I simply love this book. I think it is as relevant today as it was when it was written. It is insightful, researched, and written in a way that captures your attention. I think Malcolm Gladwell has an incredible talent for making what might seem very stiff information come alive. I especially like when he reads his own books.
This edition is particularly good because of the afterword. I think I enjoyed the afterword just as much if not more as the whole rest of the book.
A great read!