Great description of the findings from many case studies surrounding human social behavior. Good book to listen to in order to focus marketing efforts more effectively.

I get the point of the book and understand that the research must have been interesting. Personally, I found it drawn out and redundant. Easily could have all been said in many less chapters.

anyone who is or was a student of Psychology would have already been aware of the case-studies this book pulls from. The author puts them in a different context though and makes a very convincing case for his theory. In all, it's fairly short, incredible compact with intelligent ideas, to-the-point, and in the end makes sense.

I was so fascinated with this book that I had to keep re-reading sections to re-absorb the information. LOVED, LOVED, LOVED IT!!!

I ordered this book on the recomendation of several colleagues and found it to be dissapointing. Many of the concepts are introduced but never brought full circle. While Galdwell often over describes the personality types in the book, he offers painfully little information on how to capture these individuals and profit from them.

The book was OK. It reads like "Freakonomics", which I loved. However, its case studies are far less compelling and too drawn out. To be honest, I only made it half way through the book before deciding to save my time for more compelling material.

Very interesting to see how little things tip the scale.

A fascinating account of how the world works. It is a fantastic essay of how the smallest and seemingly insignificant events are catalyst for epidemics of all kinds. Fashion trends as epidemics may seem a strange concept but the author provides you with an "Ah-ha!" moment so often, you truly begin to realize how cause and effect really work on a world scale. The narration (by the author) is strong without being overly dramatic. A great listen...

The narration is excellent and the audio quality is wonderful. The subject matter of the book is interesting, but it seems artificially pretty. It's overly simplistic, but doesn't make itself out to be. It was interesting, but not mind-blowing.

study of how popular things get that way.