The author shares some interesting thoughts about social epidemics, but perhaps overemphasizes them. Also, is he advocating the understanding of these principles as useful for just marketing, or for more meaningful social change? It's not clear, although I would rather it be the latter.
Informative to understanding social phenomenon particularly with regard to connectors, mavins, and salesman combined with the notion of modesty as a trigger to an epidemic change.
The explanation of crime reduction in NYC as part of a component of moral agency which speaks to the capacity of human beings to choose between right and wrong.
Excellent narration. The book is a great evaluation of how a multitude of special characteristics must come together to create major change. The points are well thought out and very difficult to dispute.
The story of repainting the subway cars of New York after 3 days of graffiti had been completed.
Classic, there is always more to a story. Nothing is quite as simple as everyone typically jump too, or the media jumps on. Malcolm gives a variety of examples and studies of this this. Yes sometimes it may feel a bit long till he finally gets back to his original point but it's because he delves into the detail.
withchapter with gravely voice author reads an account of social events. The problem is that most of events he mentions are so depressing. Precisely why I don't read news papers. Why couldn't author keep to hush puppies type of examples??? Deeply depressing book.
After reading "GETTNG MORE" and "HOW YOUR BRAIN WORKS" this book is a long dreary boring depressing read. Regret buying it. won't be able to finish it. All he is focusing on is examples of sex diseases, violence as wars. Yaaack.
This book is very insightful, jam packed with "ah hah" moments with credible and strong evidence behind them. The author/narrator does a picture perfect job of diction, pacing, emphasis and does not over-act or under-act. His voice is very easy to listen to and causes one to focus on the information given, not just his voice. This is one of the best audio books I have purchased in a long time. I am now looking at more of the author's work. This is a first class quality work. Bravo to the author and everyone involved in this masterful work! Great job!
I'll try to be quick. The book is worth a listen, but only if you can get it cheaply. The author goes all over the place rather than keeping on topic. His examples start strong but then become increasingly weak and tangential at best. I've heard all of the stories presented here in various other works, all of which presented them much better. The one thing that connected the stories was the concept of the "tipping point", however, the author gets confused in telling us the definition of a tipping point versus its causes versus how to create one. In the end the book just didn't seem cohesive. Sad really, as I think it could be written well by another author perhaps.
I enjoy this type of book, being narrative and yet scientific/research based at the same time. It is informative, all about what makes anything epidemic, from fashion to crime. I like the examples he gives throughout the book. And I really like that the author is the narrator. I had read another of his books, Blink, and liked it also.