The author illustrates it's points by means of stories, which I find really engaging and interesting. He also mentions some researches that went on to confirm or test the theories and beliefs he explains although he does not goes deep into the details of those researches. My bet is that the references are thoroughly documented at some point in the book (I just listened to the audio version of the book).
It was really surprising to hear how very little and subtle changes could have had such an enormous impact on the course of the story being told.
I do recommend the book to anyone who wants his/her idea/campaign/business/company to be successful. I can not distress how important the tiny details are, but this book will give you a hint on it.
Narrator voice was excellent.
Not about marketing...a mask for someone wanting to vent...just negative information about uneducated, low income people, but not how they affect the economy.
This books broke down the mindset behind major social trends into a two different buckets: the consumer and the producer. The benefit of this is that you get both an internal and external perspective on how social trends are developed and sustained (or not).
Love Gladwells writing and how he questions the norm. Definitely recommend it.
So interesting that this was written 6 years before the social media revolution. In 2016 hindsight, one can definitely see the analog to digital conversion that is taking place.