I found this book absolutely fascinating. It is amazing how our perceptions of reality can be so far from the "facts" revealed through statistical analysis. This book will change the way you view the world. Great stuff.
Author's begin the chapter titled Vietnamese Entrepreneurs with the following statement: ???In America, most people still think of Vietnam as the place we became involved in a no-win war, based on a lack of cultural understanding. Fifteen years; 58,000 U.S. soldiers??? precious lives; a humiliating escape in April 1975 from the roof of the American embassy in Saigon. The war itself was based on the domino theory???the idea that if Vietnam became communist, so would country after country in Asia, and the balance of power would fall to communism. Boy, was that theory wrong.???
This is typical New Left rhetoric. By adding five years to the actual length of time America spent in Vietnam (1962-72) to 1960-75), the outcome supports the author???s subjective statements, ???humiliating escape in April 1975???.
This leads readers to believe that American forces were still in Vietnam to lose a war lost by the South Vietnam after the U.S. Congress voted to stop funding them. Mr. Penn all U.S. forces had left Vietnam by 1973.
I wouldn???t make such a big deal of this, but in the book???s conclusion, the author goes on about how people today make judgments based on their own worldview rather than the underlying facts. A Google search would have revealed that only ten US Marines were left in all of Vietnam guarding the American embassy, until a 40-man Marine force attached to the Seventh Fleet was flown in to assist the evacuation of the embassy, as 40 Divisions of North Vietnamese Army surrounded Saigon. If the author had done his research he would have to change (humiliating escape) to heroic rescue.
As for leaving from the roof of the American embassy which refers to the photo taken by the Dutch photographer Hugh Van Es, which by the way was not the U.S. Embassy, but the roof of 22 Gia Long Street, a private apartment building housing CIA officials and their families. Pass on this book the author lost all credibility.
Microtrends takes a unique and optimistic perspective on branding in light of media changes. The concept that media brand images are now actively shaped by buyers in both the intended and unintended markets have a radical impact on the way we think about marketing. Penn's self-created buzz-word merketing is rather trite but OK to make his points. In addition, the work get rather thick at points but their seems to be a method to the madness.
The book has alot of information , some Topics are improtant some are not relevant , but overall this book make it easy to see and understand the new changes around us and how to look for the future .
I've been living overseas for the past 8 years. This book brought me up-to-date on some interesting trends emerging in the US. The writing is lively, accessible and the narrator does it justice.
I love this book! It allowed me to see the forest instead of the trees!
And the author is right. I see myself in some of the weird and funny trends that the book describes.
This book had great potential and presents interesting observations of social trends. However, there is very little depth and little support for his analysis of these trends. The end result is a book of 'factoids' of the type you might find in the small boxes of USA Today...interesting tidbits but there is no way to tell personal impressions from actual sociological trends. In the audo version, there are no references noted so you can't easily confirm or followup on any trend you might find interesting. Starts off interesting but if you want any depth at all into one of the subjects, you will be frustrated. I made myself listen to the second half of the book but my enthusiasm and interest were virtually gone by the time I got to the end.
Pretty disappointed with this audiobook - nothing more than an in-depth recitation of quirky statistical information. About 2/3 of the way through this book I had to call it quits. BTW, this is not a good book to listen to while drive - you may fall asleep.
This is an insanely smart book that looks into the micro-tribes and niche identity groups living amongst us. The narrator is great, but at times sways from the book script.
While this book is an interesting survey of several dozen things going on involving groups of people, it's only an inch deep. All the material covered in this book should be condensed into a three page magazine article.