"The Numerati" is an exploration of the ways math and data are influencing the world, and what that might mean for business and for our privacy.
I thought one of the most interesting takeaways is that number-crunchers are working toward a world in which each real human can be modeled electronically, representing a multitude of characteristics. This model will be used to predict how the person will behave in various contexts -- economic, social, political, medical."
Understanding how we live on the internet opens doors to infinate possibilities for marketing. The studies outlined in this books will continue to revolutionize how and why we purchase products, vote, love and basically live. The author does a great job in explaining complex ideals and formulas, helping the reader (listener) visualize these concepts and understand how thier daily activities inpact the global society.
While I wasn't riveted to the content, I certainly wasn't board and learned a thing or two along the way. If you want to get into this genre, its a good place to start.
Author takes a challenging topic and makes it understandable to every one. Reader is excellent and is a good match to the material.
At this time of turbulent change, it is very thought provoking on how business and management could evolve.