Seth Godin again makes a compelling business book while offering some entertainment and irony. Keep 'em coming.
Seth Godin is the pre-eminent marketing thinker of our time outside of Mal Gladwell his works are a MUST HAVE for any serious marketer or business executive/owner.
Buy this book then go buy every single other book Seth has written. You have my personal guarantee Purple Cow will revolutionize your views on marketing and All Marketers are Liars will cement the universal truths of the Web 2.0 world and beyond. Thank you Seth Godin.
As Godin tells you up front, this is not something to listen to like a novel. Lots of bits & pieces of thought that are provoking and sometimes actionable. I listened to a few topics at a time as I commuted. That's plenty! Some thing might be a little off the wall, but they make you broaden your current view, if only by a degree or two.
I'd never heard of Seth Godin until a friend said to "just buy the book". So on that recommendation I downloaded it and because it is from my understanding a compilation of his blog it is quite easily turned off and on. In fact he suggests not reading (listening) to it in one sitting which I found good advice. Some ideas are so profound you need to think about them for a while. Thoroughly enjoyed the experience.