Addicted to Audible since 2009
I liked this book a lot but I won't know how good it really is until I try to put some of the tips in it to use. If it helps me lose just a little weight, it will be worth it!
I really wanted to like this book. The author really doesn't have that much to say, though. He talks about some studies on mice reacting to food in a way overeaters recognize (going through many obstacles to eat tasty things) then spends dozens of chapters complaining that the food industry designs food to be palatable. Unless you thought packaged foods were actually made by the Keebler elves, this isn't revelatory.
Save your time and your audible credit.
I reccomended it to patients whom it helped them to actually lose weight. Good especially for those with knowledge of evidence based science. Very well written, with a positive outlook.
....but I have to admit, helpful if you like a cerebral/technical reason for your food habits. For me, intellectual explanations behind why I do things helps me to make changes. The author explains that "conditioned hyper-eating" and "highly palatable foods" are the foundation for our collective current obesity problems, and along about chapter 40, gives suggestions to modify behavior to regain self-control in the face of foods that are designed to be the object of obsession. Worth reading if you struggle to lose weight and are seduced into over-eating certain favorite foods.
This book is not a guide to "the end of overeating." The first 40 chapters are devoted to the fact that the food industry has developed foods that contain unhealthy levels of fat, sugar and salt. There are many, many restaurant chains and their foods named and there are many, many conversations with industry experts retold. In the last few chapters the author presents some very broad guidelines for restructuring eating habits. I was extremely disappointed. If you're determined to listen to the book try the abridged version.
I had to laugh at some of the reviews - readers said this book made them hungry! While the first 2 hours or so focus on endorphin studies in animals (zzzzz), it does become more interesting if you keep listening. There are some disturbing facts about the restaurant industry; but I really think this is one of those rare books that is actually better read, as opposed to listened to. It was just OK for me.
Very disappointed with this book. He went into great depth and explanation on why we overeat and how the food industry has manipulated us, but I found very little help as far as how to overcome the cravings and manipulation, which is why I purchased the book.
In the first half of this book, the writer extensively describes how the food industry markets and designs food to tempt us. The unfortunate side effect for me (which goes to prove his point) was that I became obsessed with food while listening to the first part of this book, and I overate compulsively as a result! Eventually I stopped the book for a week or two, let myself break away and stop overeating, and finally came back and finished listening to it. Overall the book does not provide any great new breakthrough of how to eat well or manage overeating, but it suggests reliable and perhaps under-utilized methods.
"Hi My name is Ali and I'm an Audible addict." "Hi Ali!"
So great intellectual information and rational behind the book but it really doesn’t given you guidance on how not to overeat, just tells us why we do over eat.