This is really good book, and it has been presented well. It gets you to think differently about how to create more profit in your organization.
I hate to say this because I really wanted this book to work. But, this was without any doubt the worst presentation of material I am yet to hear. Spend 20 minutes of your time listening to utterly dreadful writing to get to 60 seconds of real subject matter? Then you are left feeling incomplete because the author goes on with more useless chatter without spending the time to even minimally substantiate that which he has asserted???
There are too many excellent choices here on Audible to waste your time with this wreck..
This book could have been read in half an hour as the book is filled with adverbs and adjectives of peoples emotions and thinking process.
Aside all the verbosity, the core content is good and has some well known examples of how companies make their money e.g. Intel, Coca Cola
I do not recommend this book to anyone who is time conscious of their reading
I was hooked from the start. The master teaching the student characters brought the lessons to life. The book reinforced the importance of reflection and application to really understand a concept. The need to bounce ideas and quick numbers at the start of an investment decision worked well to shape further study. Thank you for your creativity.
Subjects that would have made me fall asleep in an instant were made so captivating,tantilizing and wanting to learn more. I love the format. Making into a script-like dialogue allowed me to follow what was being discussed. I couldn't help imaging myself in the same room with the characters. I look for same format as this on other audio books of same interest. Great job!
I really enjoyed this book. The readers are top notch and do a fantastic job of building and portraying these characters. I really liked both of these characters and thought how nice it would be to work or learn in a similar setting as in this book.
I loved the way that questions were asked. It made me think how I could take learning to a whole new level by not always accepting information for its face value. Sometimes the real understanding comes from asking why or how two or three times. This book does this. I also loved the realism and practical advice given. Many of the results in this book portray real life especially how upper management would react to a young eager professional trying to push new ideas in a corporate world.