One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entrepreneurs can focus on sourcing high-quality blooms and building their brands on a scale that fits more comfortably within a new business budget.

I’m thrilled to introduce Mattie Bush-Martin, the creative force and founder behind Amelia’s Flowers. Inspired by her time in Paris, Mattie aimed to create a unique and artistic floral experience that Nashville had never seen before. In 2016, with just one truck, Mattie set out to bring this vision to life, and it quickly resonated with the local community.

Today, Amelia’s Flower Truck is a thriving company with three trucks, three brick-and-mortar stores in the Nashville area, one in North Carolina, and has expanded to nationwide delivery and subscription services.

Learn more about Mattie and Amelia's Flowers with all of our past guests by visiting TheFlowerPodcast.com

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Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week.

Several months ago, LuAnn Dickson Founder and CEO of EveryStem Software asked to turn the microphone on me for her members. We had a great time chatting about how the podcast began and diving into several questions surrounding floral wholesalers, her members had questions about ordering, pricing, credits, and more. So, I hope you find this chat helpful too. We’ve edited the interview down, but I know it was a lot of fun talking shop and hopefully helping to understand how to maximize your relationships with some of your flower suppliers.

You can watch and listen to the entire conversation by visiting the YouTube channel of EveryStem Software.

Learn more about all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my personal favorite crops, hellebore, and much more. It’s a flower journey that takes us from Petal Pink Flower Farm to the greenhouses of beautiful Italy and it all begins right here on The Flower Podcast.

Today we chat about:

• Heather’s trip to Italy with other American growers to see the latest in ranunculus and anemones.
• We discussed growing Hellebores and what to look for when picking varieties. * We also chatted about Salpiglossis and growing it.
• Finding ways to create boundaries to help manage time.
• Why it’s a good idea to take some business courses to help you as you grow your business.

Learn more about Heather and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop