In this Marketing Over Coffee:
Learn about Rand Fishkin's Pulitzer Bid, SERP Hacks, Burst Mode, and more!

Direct Link to File

Brought to you by our sponsors: Wix Studio and NetSuite

60 hours in planes over 2 weeks

Google Gemini Upgrades including AI Answers

Rand is sent some leaked Google API Documentation - he then sent it to Mike King for further analysis

Using Gemini to decode it!

Keeping in mind your site level radius

Priority to the first 200 tokens (150 words)

10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Erik Deckers sends a SERP hack

Google Marketing Live showcases AI powered tools

Rise of the Virtual Team Members

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

iPhone Photography - lens choice, burst mode, and Live shots

Blackmagic for Video from DaVinci Resolve

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!

Direct Link to File

Brought to you by our sponsors: Wix Studio and NetSuite

Previous interview on PESO

Major changes with AI and how Earned Media has changed

Adding EEAT to the strategic plan (4:32)

Massive changes in staffing in journalism

8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

New people and new channels for Earned

Getting your news via TikTok

Why you have to work on all fronts

15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Measuring it all - Outputs vs. Outcomes (17:35)

PESO Model Certified Guides

Guys being jerks

Strava, Runtastic, and Run Gap

Learn how to work with Gini at Spin Sucks

She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

In this Marketing Over Coffee:
Learn about GA Key Events, AI for Agencies, Smart Lights and more!

Direct Link to File

Brought to you by our sponsors: Wix Studio and NetSuite

German 4 Test pack (Covid, Influenza A & B, and RSV)

Google in front of the DoJ - Slides if you want more

GA4 Conversions are now Key Events, maybe time for Matomo?

Google Disavow link will probably go away. Gone from bing because it's "not needed"

7:44 - 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google AI Answers

Biometric Informaction Privacy Act - Watch out for "Virtual Clothes/Glasses Try On"

Scott Brinker's New State of Martech over 14k!

Why You'd Want To Use Synthetic Data Sets

15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Check out the GenAI for Agencies Webinar Recording Here, for Associations Here

Gear Watch! Chris switches to the Elgato FaceCam Mark 2

Light Stick including Flim Making Modes

John complains that it's hard to find bright SmartBulbs

New Apple iPads with M4 chips

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Gearwatch: Chris' New Webcam, Rogers Amps, new iPads M4, Water Filter

Video: Unfrosted

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.