Baking it Down with Sugar Cookie Marketing 🍪 Podcast Por Heather and Corrie Miracle arte de portada

Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

De: Heather and Corrie Miracle
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

© 2025 Baking it Down with Sugar Cookie Marketing 🍪 Arte Comida y Vino Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 238. Baking it Down - Vendy Blendy Insider Info

    238. Baking it Down - Vendy Blendy Insider Info
    Nov 25 2025

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    🎓 Vendy Blendy - Insider info.


    In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info, we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale.

    Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting close. But it's the f-i-n-a-l c-o-u-n-t-d-o-wn-.

    🟠 The Most Important Stuff

    If you read nothing more than this - here's the most important stuff to get the quickest bang for your buck on Friday:

    • 🟠 Join this Facebook Group: https://www.facebook.com/groups/vendyblendy/
    • 🟠 Save this Google spreadsheet: http://thevendys.com/

    That's it - two links. And even ig you only clicked the second link (the spreadsheet with the discount codes), you can shop 68 Vendys at 25% off (or more) for 24 hours and never have to even touch Facebook on Friday.

    Got that saved? Good. 👇 Read on if you want day-of insider info.

    🟠 Day-Of Insiders

    🤫 First - Heather isn't making the event posts (like the BIG DOOR PRIZE posts). A page is - it's called Vendy Blendy. And yes, it still is Heather - but it's also now Corrie, that way we can both help you instead of Heather getting 1,452,693 notifications and Corrie living her best life scrolling mindlessly on TikTok.

    🤫 Second - the BIG DOOR PRIZE entry posts start going up at 7:00 AM est. This is different than what we said earlier - because building out the schedule, we have a lot more door prizes this year than last year (10 Bambu Minis, 5 Bosch Mixers). Then they go up every 45 minutes - but some of the threads will lock, but not all of them (despite each post saying that it will lock).

    🤫 Third - each post made by the page (the event posts) will tell you the next 5 things on the event's schedule, but the Vendys can post whenever (we don't collect this info from them). The group is set by chronological order, meaning check back a few times throughout the day, and just scroll down to catch up.

    🤫 Fourth - the valuation of all the day-of door prizes is over $18,000, and the pre-event hype prizes total just under $3,000 - so you have the chance to snag a portion of the $21,000 pie (free from purchase requirements).

    🤫 Fifth - The door prizes of each Vendy and the valuation have now been added to the Vendy spreadsheet - you can check that out here: http://thevendys.com. Some Vendys are giving away multiple door prizes, but they'll tell you how to win them all in the same post. They can post these whenever, but the winners must be posted at 9:00 PM est.

    🤫 Sixth - The Bosch mixers must be claimed by Dec 1 by 6 PM est - no exceptions. That's different than the 7 days you'll have to claim the Vendys door prizes and the Bambus. Why? We can only budget all these BIG door prizes if we shop their sales, and NutriMill's sale ends on Dec 1 (use code SUGARCOOKIES to save $20 at checkout - shameless affiliate plug). Bosch doesn't ship to your address? You claim the Black Friday sale cash equivalent instead - so yes, enter Canadians!

    🤫 Seventh - The Live Google Sheet gets deleted at midnight. Want to shop these Vendys at a later date? Go to File > Make a Copy. There will be no posting, commenting, or emails about the Vendy Blendy after Black Friday. Have an issue with a Vendy? Their support email is in that spreadsheet too (another reason you should save it), but the twins ain't your life raft if something sinks instead of swims.
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    1 h y 24 m
  • 237. Baking it Down - Once a Year Cookie College Stealios

    237. Baking it Down - Once a Year Cookie College Stealios
    Nov 18 2025

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    🎓 Cookie College - Vendy Blendy Deals Breakdown.


    In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios, Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good.

    🎓 The Cookie College - $64/mo or $576/yr

    The best product we offer is The Cookie College (typically $76/mo, but on sale on Black Friday for $64/mo or $576/yr, which takes it down to $48/mo). It's the best because it gets everything we offer, including its own proprietary content (the marketing courses and private FB group).

    • 👉 86 Marketing Courses
    • 👉 The Private Facebook Group
    • 👉 The Freebie Photos
    • 👉 The 2023 Cookie Class Kits ($300)
    • 👉 The 2024 Cookie Class Kits ($300)
    • 👉 The 2025 Cookie Class Kits Membership ($63/mo)
    • 👉 The Bakers Business Basics Membership ($36/mo)
    • 👉 The Digital Downloads Membership ($10/mo)
    • 👉 The Two Dollar Transfer Club Membership ($2/mo)

    If you bought these separately, it'd be $187 in membership costs per month, plus the $300 for each year of the Cookie Class Kits. Those are our prices for 50.9 weeks of the year. But for ONE day, you can get all of that for our lowest monthly price - $64/mo.

    But wanna save even more?? When you sign up for a yearly membership for $576 on Black Friday (usually $760), you automatically get THREE months free. That takes the monthly equivalent to $48/mo. That's the cheapest you'll ever get the Cookie College.

    🎓 The Cookie Class Kits - $44/mo

    The Cookie Class Kit is discounted too - you can get the 2025 Class Kits (there are currently 12 of them that'll archive on January 7th) for just $44/mo (usually $63/mo). Per class, that's just $5.25 a class!

    The class kits are the curriculum you'd need to teach an in-person cookie class. For reference, we taught a private in-home class (listen to last week's podcast Episode 235 and 236 for more on that), and cleared 10 tickets at $85/ea plus a DIY kit for $35/ea. That's gross $885 just from teaching a cookie class.

    Those classes included in this membership are:

    • 👉 CCK - January Cookie Class - Happy New Year Cookie Class
    • 👉 CCK - February Cookie Class - Galentine's Day Cookie Class
    • 👉 CCK - March Cookie Class - K9 Cookies Cookie Class
    • 👉 CCK - April Cookie Class - Happy Moms Day Cookie Class
    • 👉 CCK - May Cookie Class - Cookies de Mayo Cookie Class
    • 👉 CCK - June Cookie Class - Frosting Father Cookie Class
    • 👉 CCK - July Cookie Class - Patriotic Piping Cookie Class
    • 👉 CCK - August Cookie Class - School and Scribes Cookie Class
    • 👉 CCK - September Cookie Class - Happy Birthday! Cookie Class
    • 👉 CCK - October Cookie Class - BOO!-kie Class Cookie Class
    • 👉 CCK - November Cookie Class - Frosting Feast Class Cookie Class
    • 👉 CCK - December Cookie Class - Santa's Set Cookie Class

    ✅ Each class includes the photography of the class, the video step-by-step tutorials, the social media posts and stories, the Eventbrite cover and listing info, the email copy, the social media copy, the step-by-step PowerPoint, the bake math spreadsheet for planning, the Eddie outline prints, and the supply lists to recreate the class setup yourself. We also throw in printables like a custom piping practice sheet and coloring sheet.

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    1 h y 51 m
  • 236. Baking it Down - The Most BORING Podcast Ever Recorded

    236. Baking it Down - The Most BORING Podcast Ever Recorded
    Nov 11 2025

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    Más Menos
    1 h y 33 m
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I love the relaxed, friendly banter between Corrie and Heather while they share their wealth of knowledge about marketing in general then bring it back to baking for us. I am so thankful they are willing to share and help fellow bakers. Thanks guys!

Love the Miracle Twins!

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love to listen while I complete orders, what a wealth of information given freely. Absolutely recommend for anyone with a small business, even more so for bakers 😍

Goldmine of knowledge

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Love this fun podcast from the Miracle team. Great marketing advice wrapped in up beat, fun and quirky vibe. Also check out their FB group Sugar Cookie Marketing.

Effective, charming and fun!

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These two ladies are amazing and breakdown marketing in a way that this small town baker feels like she can conquer the marketing world and be successful! I have never been excited about marketing nor did any of it make sense! They give such great tips and advice that really help you feel confident in your business! This is the first time I am really excited about this side of business! They also really care about their listeners and peeps in the Sugar Cookie Marketing Group! Thanks ladies!

Now I LOVE Marketing!

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