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The LEGO Story
- How a Little Toy Sparked the World’s Imagination
- Narrado por: Peter Cross
- Duración: 11 h y 50 m
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Resumen del Editor
The extraordinary inside story of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family that still owns the company
"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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book is a history lesson
- De Michael miller en 10-02-12
De: Andrea Hiott
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Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- De: Geoffrey Cain
- Narrado por: Michael Braun
- Duración: 10 h y 4 m
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- De Kevin en 02-25-21
De: Geoffrey Cain
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The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
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Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
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Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
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Good Company
- De: Arthur M. Blank
- Narrado por: Danny Campbell
- Duración: 7 h y 6 m
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Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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Honest and insightful
- De C. Evans en 09-27-20
De: Arthur M. Blank
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In-N-Out Burger
- A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- De: Stacy Perman
- Narrado por: Loren Lester
- Duración: 10 h y 13 m
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It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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Flowery Promo Piece
- De Melissa en 02-22-10
De: Stacy Perman
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Sam Walton
- Made in America
- De: John Huey, Sam Walton
- Narrado por: Henry Strozier
- Duración: 10 h y 31 m
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Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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Capitalism Is The Way
- De Nathan Ruff en 04-14-19
De: John Huey, y otros
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Working Together
- Why Great Partnerships Succeed
- De: Michael D. Eisner, Aaron R. Cohen
- Narrado por: Rick Adamson, Michael D. Eisner (introduction and epilogue)
- Duración: 7 h y 49 m
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- De Amazon Customer en 06-01-13
De: Michael D. Eisner, y otros
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Fulfillment
- Winning and Losing in One-Click America
- De: Alec MacGillis
- Narrado por: Danny Gavigan
- Duración: 12 h y 22 m
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Alec MacGillis’ Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.
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Missing some important angles
- De D. Zimmerle en 08-19-21
De: Alec MacGillis
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- De: Jack Canfield, Mark Victor Hansen
- Narrado por: Alan Robertson
- Duración: 8 h y 21 m
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- De Anonymous User en 03-01-20
De: Jack Canfield, y otros
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Fins
- Harley Earl, the Rise of General Motors, and the Glory Days of Detroit
- De: William Knoedelseder
- Narrado por: Peter Berkrot
- Duración: 9 h y 3 m
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This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.
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Great report of amazing history but could do without the WOKE lean..
- De joshua Shaw en 07-02-22
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How Money Became Dangerous
- The Inside Story of Our Turbulent Relationship with Modern Finance
- De: Christopher Varelas, Dan Stone
- Narrado por: Roger Wayne
- Duración: 14 h y 43 m
- Versión completa
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
- De Craig M. Stratton en 02-08-20
De: Christopher Varelas, y otros
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- De: Michael D'Antonio
- Narrado por: Jonathan Yen
- Duración: 13 h y 34 m
- Versión completa
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In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
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The Benchmark for Chartiable, Rich Men
- De Boyd Tschaggeny en 01-30-19
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Brick by Brick
- How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
- De: David Robertson, Bill Breen
- Narrado por: Thomas Vincent Kelly
- Duración: 10 h y 23 m
- Versión completa
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
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Not a biography of lego
- De Anthony en 07-02-18
De: David Robertson, y otros
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Invention
- A Life of Learning Through Failure
- De: James Dyson
- Narrado por: James Dyson
- Duración: 11 h y 33 m
- Versión completa
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Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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Inspiring
- De Shogun en 09-25-21
De: James Dyson
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The Ultimate History of Video Games, Volume 1
- From Pong to Pokemon and Beyond . . . The Story Behind the Craze That Touched Our Lives and Changed the World
- De: Steven L. Kent
- Narrado por: Dan Woren
- Duración: 23 h y 29 m
- Versión completa
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With all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. Starting in arcades then moving to televisions and handheld devices, the video game invasion has entranced kids and the young at heart for nearly fifty years. And gaming historian Steven L. Kent has been there to record the craze from the very beginning.
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Misleading title for an otherwise excellent book
- De CJ en 09-26-23
De: Steven L. Kent
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Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- De: Michael D'Antonio
- Narrado por: Jonathan Yen
- Duración: 13 h y 34 m
- Versión completa
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General
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Narración:
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Historia
In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
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The Benchmark for Chartiable, Rich Men
- De Boyd Tschaggeny en 01-30-19
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Toy Monster
- The Big, Bad World of Mattel
- De: Jerry Oppenheimer
- Narrado por: Dina Pearlman
- Duración: 10 h y 57 m
- Versión completa
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General
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Historia
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
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DNF
- De Gorilichis en 02-09-24
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Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- De: Joe Coulombe, Patty Civalleri - contributor
- Narrado por: Mark Smeby
- Duración: 7 h y 33 m
- Versión completa
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General
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Historia
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
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Many mispronunciations
- De Maria Francesca en 06-26-21
De: Joe Coulombe, y otros
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Brick by Brick
- How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
- De: David Robertson, Bill Breen
- Narrado por: Thomas Vincent Kelly
- Duración: 10 h y 23 m
- Versión completa
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General
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Narración:
-
Historia
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
-
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Not a biography of lego
- De Anthony en 07-02-18
De: David Robertson, y otros
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Invention
- A Life of Learning Through Failure
- De: James Dyson
- Narrado por: James Dyson
- Duración: 11 h y 33 m
- Versión completa
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General
-
Narración:
-
Historia
Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
-
-
Inspiring
- De Shogun en 09-25-21
De: James Dyson
-
The Ultimate History of Video Games, Volume 1
- From Pong to Pokemon and Beyond . . . The Story Behind the Craze That Touched Our Lives and Changed the World
- De: Steven L. Kent
- Narrado por: Dan Woren
- Duración: 23 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
With all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. Starting in arcades then moving to televisions and handheld devices, the video game invasion has entranced kids and the young at heart for nearly fifty years. And gaming historian Steven L. Kent has been there to record the craze from the very beginning.
-
-
Misleading title for an otherwise excellent book
- De CJ en 09-26-23
De: Steven L. Kent
-
Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- De: Michael D'Antonio
- Narrado por: Jonathan Yen
- Duración: 13 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
-
-
The Benchmark for Chartiable, Rich Men
- De Boyd Tschaggeny en 01-30-19
-
Toy Monster
- The Big, Bad World of Mattel
- De: Jerry Oppenheimer
- Narrado por: Dina Pearlman
- Duración: 10 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
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DNF
- De Gorilichis en 02-09-24
-
Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- De: Joe Coulombe, Patty Civalleri - contributor
- Narrado por: Mark Smeby
- Duración: 7 h y 33 m
- Versión completa
-
General
-
Narración:
-
Historia
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
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Many mispronunciations
- De Maria Francesca en 06-26-21
De: Joe Coulombe, y otros
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
- Versión completa
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In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
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The Founders
- The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
- De: Jimmy Soni
- Narrado por: Jonathan Todd Ross
- Duración: 18 h y 25 m
- Versión completa
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Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
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Wonderful, Engaging & Insightful
- De Ismael Becerra en 02-26-22
De: Jimmy Soni
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Walt Disney
- The Triumph of the American Imagination
- De: Neal Gabler
- Narrado por: Arthur Morey
- Duración: 33 h y 20 m
- Versión completa
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Walt Disney was a true visionary whose desire for escape, iron determination, and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi.
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Diane Disney
- De Amanda en 02-15-13
De: Neal Gabler
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LEGO
- A Love Story
- De: Jonathan Bender
- Narrado por: Jeremy Gage
- Duración: 8 h y 48 m
- Versión completa
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There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- De Matthew Center en 03-14-11
De: Jonathan Bender
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Invention and Innovation
- A Brief History of Hype and Failure
- De: Vaclav Smil
- Narrado por: Tim Fannon
- Duración: 7 h y 56 m
- Versión completa
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The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.
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Not the best from Vaclav, but near the top
- De Tan en 07-19-23
De: Vaclav Smil
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Skunk Works
- A Personal Memoir of My Years of Lockheed
- De: Ben R. Rich, Leo Janos
- Narrado por: Pete Larkin
- Duración: 12 h y 8 m
- Versión completa
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From the development of the U-2 to the Stealth fighter, the never-before-told story behind America's high-stakes quest to dominate the skies. Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds.
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Ben Rich's life story...but not in that order
- De Allstar en 11-05-16
De: Ben R. Rich, y otros
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Lo que los oyentes dicen sobre The LEGO Story
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- roberto
- 03-20-23
Lego fan
You write a book about one of my favorite things and I will listen. I learned some new things about Lego from this book. Well done. I enjoyed every minute and this is a must read for every Lego fan.
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- Kerem Kılıç
- 10-23-23
Great storytelling, inspiring and informative
A great narrative on the birth and growth of my favorite toy company. Interviews with the family members add unique insights.
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- Everyday Guy
- 12-29-23
Capturing story of succeeding despite all odds
Planning pregnancy with my wife I find myself more and more interested in anything to do with babies and kids. This book was a great mixture of that and business advice (the type of books I would usually listen to).
There are lots of lessons hidden between the lines here, listen attentively!
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- Todd M Lawson
- 01-23-23
A child at heart
As an adult and a father of a child with autism, and during the COVID-19 pandemic, we decided to buy a set of Lego Harry Potter Hogwarts castle, and we did it together through the time we spent at home, and during this, it has opened up feelings for when I was a child, and to watch my enjoyment of my son, and I interacting together and listening to this book, has brought back those feelings of why I love this company so much so if you’re a fan of Lego and want to learn more about how this amazing company came to be read or listen you will not be sorry.
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- Kyre
- 01-05-23
Lovely In-depth Story
As an young AFOL of LEGO it was really nice to hear about the companies beginning’s. The author of the book does a great job telling the story in a simple, cohesive way. This book makes me want to visit Billund Denmark. Great read for LEGO fans.
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- Mary W
- 01-02-23
Very interesting and well told
Engaging and well researched history of Lego, from the founding family’s perspective. Definitely worth a listen
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- hgpilot - MM
- 04-27-23
Great book! Don't miss this
Not sure why this popped up in my Audible feed but as a 53 year old AFOL (adult fan of lego) I had to give it a listen. Having looked into the history of Lego many years ago I found the history in this book to be absolutely consistent with everything I'd read from other sources and found it to be a balanced, fascinating history of the company. Great reader, well researched - not really a "business book" just a good history of the company.
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esto le resultó útil a 2 personas
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Historia
- Archana
- 01-02-23
Very comprehensive and balanced history of Lego
Loved the Author's balanced and personal approach to tell the story of 5 generations starting and maintaining Lego spirit
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