The Fractional CMO Method

Attract, Convert and Serve High-Paying Clients on Your Terms

De: Casey Stanton

Narrado por: Casey Stanton

Duración: 3 h y 31 m

Resumen del Editor

The world’s leading fractional CMO on his exact method to building the lifestyle you want, while helping incredible companies change lives.

Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!

Already the leader of fractional CMOs around the world, Stanton brings his proven method to a global audience for the first time. Whether you want to bring in a client on the side while in a full-time role or go all in as a fractional CMO, this book will guide you to the success you desire.

Casey Stanton is the founder of CMOx, the premiere fractional CMO training and matchmaking company. He has served as fractional CMO for leading companies across multiple niches, helping them scale their profit and impact. He now supports marketers who are committed to solve bigger problems and helps them build their fractional CMO practice. Casey speaks and travels the world with his wife, Adelaide, and their growing family.

©2022 Solve Bigger Problems, LLC (P)2022 Solve Bigger Problems, LLC

Reseñas de la Crítica

"This may be the fastest way to get to six figures as a marketer! The Fractional CMO Method shares what it takes to become an in-demand fractional CMO and diversify your income by serving multiple clients." (Josh Nelson, author of The Seven Figure Agency Roadmap)

Mission-Critical Reading for every marketer!

I’ve been a marketer for 20 years and currently, lead a team of fractional CMOs managing ~$30M in marketing spend and $700M in RUM across 100+ clients. I wish this book existing a decade ago!

Great Roadmap on HOW to Become a Fractional CMO

Casey provides everything you need to know and do to become a successful fractional CMO.

Basically a sales pitch for his private group

The book was relatively fine, but it is unbelievably annoying to get at least 1 sometimes 2 sales pitches a chapter for his private couching group.
I learned to skip the private coaching groups ads and as a result I finished the book in a morning.

This was a great read

This is a book with practical applications and resources to tackle this topic.

It’s a short read, but I guarantee that it will bring immense value.

Good book

Really gets into what a fractional CMO does and lays out the path to become one and excel at it.

Great book

Good book with a way to really evaluate your situation and what you want out of life.