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Marketing Alternative Investments
- A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
- Narrado por: Coleen Marlo
- Duración: 8 h y 26 m
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Marketing Alternative Investments
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Resumen del Editor
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success
Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign.
Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
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Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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2 out of 5 stars
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Too much talk on the data
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Out-Innovate
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General4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 34
As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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Battle for the Soul of Capitalism
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There is no one better qualified to tell us about the failures of the American financial system and the grotesque abuses that have taken place in recent years than John C. Bogle, founder and former chief executive of the Vanguard mutual-fund group. This legendary mutual-fund pioneer has witnessed firsthand the innermost workings of the financial industry for more than 50 years and has set the standards for sound investment strategies and stewardship.
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4 out of 5 stars
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Do You Own a Mutual Fund?
- De M. Kettell en 02-02-08
De: John C. Bogle
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Lo que los oyentes dicen sobre Marketing Alternative Investments
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- JP Parker
- 07-13-23
Useful!
This book was useful for me with plenty of good insights about marketing alternative investments.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- AJ
- 08-14-23
very informative but best to have hard copy book
Hard copy book would be of tremendous help in recalling these ideas and concepts
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