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Цифровая трансформация. Практическое пособие
- Дэвид Роджерс. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 38 m
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Resumen del Editor
Сегодня перед каждой компанией стоит один и тот же вопрос - как выжить и успешно развиваться в условиях новой цифровой реальности? Всемирно известный эксперт в области цифровых бизнес-стратегий Дэвид Роджерс уверен, что трансформацию надо начинать не с обновления технологий, а с изменения стратегического мышления. Вместо того чтобы разрушаться под воздействием цифровых изменений, надо адаптироваться к ним и использовать их в своих интересах. В книге автор наглядно демонстрирует, как компаниям активизировать и перестроить свои бизнес-процессы. Для этого он предоставляет практические инструменты, позволяющие менять устаревшие модели компаний разного формата и масштаба.
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