I’ve been doing a lot of thinking, reflecting on how to become better at what I do. I read about mindfulness, enjoy learning about brain based research on cognition, and I like thinking about issues like free will, systems of approach and activation, social constructs, and all that sort of good stuff where we have to figure out how to fit in and move about as we relate to others and to the self. So I do a lot of thinking on these topics, but what actions have I taken to become better at what I do? The Five Elements of Effective Thinking is a short, well read, well thought out book. It provides practical advice that you can use to help activate new ways of thinking that could shift your perspective, which in turn could produce more favorable outcomes for you. That’s the key here- change starts with a shift in perspective.
I listen in streaks. Glad I can keep those credits accumulating for a few months.
This book is a little dated. Even Luntz really doesn't know what words will work these days but it is worth trying to find them. This book is really just a series of examples of situations where words worked or didn't and the process that Luntz uses to identify the right message, with focus groups, polling, mashing data together to create a picture of what moves people. It should be required reading for any beginning marketing student, especially someone interested in political communication.