Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
It's a long book, but it is enjoyable and full of practical knowledge for anyone who gives speeches, leads teams, presents in front of large audiences, is a spokesperson or is a master of ceremonies.
Every key point in the book is illustrated with plenty of examples from recognized leaders. You may have heard about some of these skills before, but you will surely learn a trick or two that will make worth your investment (time and money) in this book.
I have read probably ten books on the subject and this is by far the best.
I was skeptical because Brendan sounded like a young sales guy with too much energy in one of his videos online. It reminds me of the Sham Wow guy.
However, his story is real, he is not as young as he looks, he has a solid background (5 years at Accenture) and a powerful personal story. His energy is contagious. The book makes you feel he really wants to help
Yes, Brendan does a little bit of selling for this other products, and you may say this book is only to generate prospects for his online seminars, but I think he is allowed to do that., After all, it is a good example of the process you need to follow if you want to be a millionaire messenger selling your expertise.
The audio book is enjoyable, thoughtful and practical. I recommend it.
After listening to the audio edition, I ordered the full print book on Amazon. I am reading through it now... the audio version is abridged, and the print version does have more material. However, it appears that the key elements are included in this audio edition. If you are interested in the highlights/abridged material, this audio version is outstanding (I have actually listened to it a few times now). After listening to it, you can determine if you want more in depth material, and purchase the print version. So, I think the audio is a better buy as an introduction.
The material is very well organized, provides the information for understanding, then practical steps to apply the information.
The book is very informative, and it helped give me a desire to explore NLP more...:)