Here are the main points of the book.
Fundamental Techniques in Handling People
1. Don't criticize.
2. Give honest and sincere appreciation.
3. Arouse in the other person an eager want.
✦ Six ways to make people like you
1. Become genuinely interested in other people.
3. Remember a person's name.
4. Be a good listener. Encourage others to talk about themselves.
5. Talk in terms of the other person's interests.
6. Make the other person feel important - and do it sincerely.
✦ Win people to your way of thinking
1. The only way to get the best of an argument is to avoid it.
2. Show respect for the other person's opinions. Never say, "You're wrong."
3. If you are wrong, admit it quickly and emphatically.
4. Begin in a friendly way.
5. Get the other person saying "yes, yes" immediately.
6. Let the other person do a great deal of the talking.
7. Let the other person feel that the idea is his or hers.
8. Try honestly to see things from the other person's point of view.
9. Be sympathetic with the other person's ideas and desires.
10. Appeal to the nobler motives.
11. Dramatize your ideas.
12. Throw down a challenge.
✦ Be a Leader
1. Begin with praise and honest appreciation.
2. Call attention to people's mistakes indirectly.
3. Talk about your own mistakes before criticizing the other person.
4. Ask questions instead of giving direct orders.
5. Let the other person save face.
6. Praise the slightest improvement and praise every improvement.
7. Give the other person a fine reputation to live up to.
8. Use encouragement. Make the fault seem easy to correct.
9. Make the other person happy about doing the thing you suggest.
This is an excellent book for enhancing relationships at work and at home. It’s too bad it’s not taught in high school! The listening experience is tremendously enhanced if you also read the book as there are a few key concepts that have been edited in this audio version. This book is absolutely one of the best I have read or listened to! I highly recommend it.