I enjoy watching TED talks and enjoy making presentations at work and at my local Toastmaster Club. Any advice I can get to improve my talks is always welcome. This book reflects hours of canalization of the greatest TED talks to reveal the commonalities of those greatest speakers.
We start out with 3 laws of the “most engaging and persuasive presentations:”
*Emotional –Touch My Heart
*Novel- Teach Me something New
*Memorable- Present Content in Ways I’ll Never Forget
I first read Gallo’s book 10 Simple Secrets of the World’s Greatest Business Communicators in 2005. That book helped me improve my speaking with such practical and easy to apply tips that everyone noticed my improvement immediately. He had me when he said something I have always agreed with. When I would attend a seminar or training session and a new speaker would begin, I would always begin with a groan: oh no, more dumb jokes. Brain science now knows that we decide within a few seconds if the speaker is credible and if we are going to pay attention to him/her.
That’s where the TED talks come in. They all start in the middle of the speech! They get right to the most interesting part of their topic and work backwards or sideways! How can you NOT listen!
So after studying all these great speeches, Gallo comes up with 10 commonalities, aka Secrets, that I can apply immediately. He talks about using my passion for a topic, developing the ability to tell an intriguing story, internalize and rehearse my content paying attention to my vocal delivery, developing a catchy, current title, delivering a jaw-dropping moment, keeping even serious content light so the brain can remember and digest it, the importance of timing, painting a mental picture in the mind of your audience, narrowing your topic and how rehearsing develops authenticity.
My next presentation will astonish people.