Some people may be put off by the academic language and many references to history (which a widely-read person will recognize), especially early in the book. For me, my patience was pretty quickly rewarded. Listening to the sample will give a good sense of this. This author is digging through (and mapping out) something absolutely vital: what we see as good, right, wrong, by ourselves and in groups, and then, how we really act in situations that challenge us in these ways. The author takes us through history and all kinds of ways of thought from ancient times through the present (spanning philosophy, various branches of science, folkways and religions, tracing right up into the recent cognitive psychology) showing the sort of grab-bag we use, in arriving at who to be, what to do, and how to react. I find the language to be crackling English prose with an ideally English narrator, but I admit I do have a high verbal IQ and lots of education. If you like to take apart what you and others feel and do, and you like a bigger context in history and various ways of thought, it's ideal.
I never imagined ethics could be so much fun. (OK, full disclosure, I'm an ethics dweeb, but ---). This appeals to the (better nature of the) 19-year-old boy inside me, but make no mistake: it's wild but serious and SMART. The cartoonish thought-experiments are uneven here and there, but I haven't ever had so much fun and thought-provocation in 3 hours of my time. This is just how I like to teach the endless stream of 19-year-olds passing through my classes. And the price is right. Oh, and yes, of COURSE I would eat my cat. What, you wouldn't?