I have thoroughly enjoyed this book, even though I am not a car guy and, as a result, am totally bored by discussion of car brands and part details.
Two reasons why this book is so great:
1.It is not a book about another business or industry failure -> It details how to run and save a business, in pretty granular terms.
2.You find yourself rooting for the major players to succeed…I found the insights in the main players fascinating
Bryce Hoffman – you did an outstanding job…this is a work of art you should be extremely proud of.
If you like books about how business works then you will like this book! The book details the legal case surrounding Visa / Mastercard and their attempt to extend their dominance in charge card products to the emerging debt card technology / market. I enjoyed the author:
•laying out the background to the case, including his work on other anti-trust cases
•the key anti-trust points, without making it boring
•the legal arguments used in the trial, so that a non-lawyer like myself could understand
•the critical procedures and strategies used to influence the process (as an example the non-verbal cues used by the judges).
•getting the book edited to make it the perfect length