This short article was direct and to the point. Not a lot of fluff here. It's not the end to end solution to persuading others but it gives you the foundation to build upon
From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.
"Direct and to the point"
Turn to Science News for the latest coverage of biology, astronomy, the physical sciences, behavioral sciences, math and computers, chemistry, and earth science. This 75-year-old publication is known for its sharp writing and up-to-date coverage of the latest scientific research. Since its debut in 1922, Science News has been committed to providing reports on scientific and technical developments that the layman would find interesting and easy to digest.
In this issue: "How Marissa Mayer Mobilized Yahoo": Almost three years in, Mayer's Yahoo is still a work in progress. But it's made real progress in reinventing itself for the smartphone era. "The Messy Business of Reinventing Happiness": Disney's radical plan to modernize its cherished theme parks. "HBO to Netflix: Bring it On": HBO's quest to win the streaming wars became a binge-worthy drama as juicy as Game of Thrones.
In this issue: "Rise of the Tyrannosaurs": The fearsome T. Rex turns out to be a late descendant in a family of surprisingly humble, mostly human-sized creatures. "Lifting the Curse of Alzheimer’s": As the search for treatment turns to prevention, a couple of dozen Columbian families with a rare genetic form of the disease have emerged to play a key role. "The Search for a New Machine": Computer chipmakers are betting billions on new technologies to improve performance. "Waves of Destruction": The disappearing Arctic sea ice has given rise to towering waves that have far-flung effects on climate and ecology.
In this issue: "Engineering the Perfect Baby" by Antonio Regalado. "Lake Kivu’s Great Gas Gamble" by Jonathan W. Rosen. "Machine Dreams" by Tom Simonite. "Paralyzed Again" by Brian Bergstein.
"The Evolution of Steve Jobs": If Apple’s rise depended on the standard Steve Jobs clichés, what are we to make of its dominance now? Time to revisit – and correct – the myth. "The Steve Jobs You Didn’t Know: Kind, Patient, and Human": The untold story of Tim Cook’s friendship with Steve Jobs. "Inside Gap’s Plan to Get Back into Your Drawers": GAP’s new CEO Art Peck knows that the first step toward regaining its iconic reputation is making clothes people actually want to wear. "The Biggest Business Comebacks of the Past 20 Years": Apple staged the most impressive recovery of the last 20 years. Here are 19 others that overcame hard times.
In this issue: "A Contrarian in Biotech" by Antonio Regalado. "Industry Body Calls for Gene-Editing Moratorium" by Antonio Regalado. "The Electric Mood-Control Acid Test" by Kevin Bullis. "Gadgets Are Getting Better at Fooling Your Sense of Touch" by Rachel Metz. "App Ads Are Booming Business for Facebook" by Robert D. Hof. "Smartphones Will Soon Learn to Recognize Faces and More" by Tom Simonite. "How People Will Use the Apple Watch" by John Pavlus. "A Smart Watch Pioneer Has an Answer for Apple" by Rachel Metz. "Your iPhone Might Make You a Reality TV Star" by Winston Ross. "New Display Technology Lets LCDs Produce Princess Leia-Style Holograms" by Mike Orcutt. "A Film Studio for the Age of Virtual Reality" by Rachel Metz. "Five Loopholes That Could Undermine Net Neutrality" by George Anders.
"Burning Rings of Fire": "Firewalls" of particles may border black holes, confounding both general relativity and quantum mechanics. "Fishing for Billions": How a small group of visionaries are trying to feed China – and save the world’s oceans. "Conquer Yourself, Conquer the World": Self-control is not just a puritanical virtue. It is a key psychological trait that breeds success at work and play – and in overcoming life’s hardships. "How to Survive Cyberwar": Like it or not, we are all combatants in the fight to secure cyberspace.
The largest outbreak of Ebola on record jump-started the development of two experimental vaccines and a couple of promising treatments.
"great magazine was very informative"
In this issue, Technology Review highlights 10 Breakthrough Technologies. Not all breakthroughs are created equal. Some arrive more or less as usable things; others mainly set the stage for innovations that emerge later, and we have to estimate when that will be. But we’d bet that every one of the milestones on this list will be worth following in the coming years.
Turn to Science News for the latest coverage of biology, astronomy, the physical sciences, behavioral sciences, math and computers, chemistry, and earth science. Since its debut in 1922, the publication has been known for its sharp writing and up-to-date coverage of the latest scientific research. Science News is committed to providing reports on scientific and technical developments that the layman will find interesting and easy to digest.
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Scientific American is the most well-known and most highly-respected science and technology monthly in the world. It plays a vital role in bringing scientific and technological achievement to the attention of the general public. Get the latest issue or subscribe!
"Interesting marred by poor narration"
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"Variety of Narrators &"
Barbara Kantrowitz, senior editor at the Hechinger Report, a nonprofit news organization focused on education journalism, reports on why science students learn less when they are expected to listen passively.
When tragedy strikes, most of us ultimately rebound surprisingly well. Where does such resilience come from?
Rob Dunn, a biologist at North Carolina State University, writes about how digestion is far too messy a process to accurately convey in neat numbers.
Self-control is not just a puritanical virtue. It is a key psychological trait that breeds success at work and play - and in overcoming life’s hardships.
In this issue: "Shock Medicine": Doctors may soon treat inflammatory autoimmune disorders with electricity. "Ebola War": The largest outbreak of Ebola on record jump-started the development of two experimental vaccines and a couple of promising treatments. "Oceans from the Skies": New evidence is rekindling the debate over whether comets, asteroids, or other things entirely were the source of our planet’s seas. "Our Transparent Future": No secret is safe in the digital age and how the implications for our institutions are downright Darwinian.
Amy Arnsten, a professor of neurobiology at Yale School of Medicine, Carolyn M. Mazure, a professor of psychiatry and psychology at Yale School of Medicine, and Rajita Sinha, director of the Yale Stress Center, report on how stress cripples your brain.
This edition of Scientific American Mind contains seven articles. The cover story deals with synesthesia, when senses blend together in the brain. Also in this issue: thrill seeking, intelligence drugs, power trips, first impressions, the winter blues and lastly better work through relaxation.
Researchers have created a versatile method for producing three-dimensional objects from a puddle of goo in mere minutes - faster than current 3-D printers by orders of magnitude.
"Neandertal Minds": Analyses of anatomy, DNA and cultural remains have yielded tantalizing insights into the inner lives of our mysterious extinct cousins. "Can We Mine a Black Hole?": The intricacies involved in mining energy out of one of the strangest and most fascinating objects found in outer space. "The Clocks Within Us": Genes in the liver, pancreas and other tissues keep the various parts of the body in sync – and how timing miscues may lead to diabetes, depression and other illnesses. "A Puzzle for the Planet": Our future depends on whether we can craft an integrated and sustainable new system for providing food, water and energy.
James L. McGaugh, a research professor specializing in the neurobiology of learning and memory at the University of California, Irvine, and Aurora LePort, a graduate student in neuroscience, write about how neuroscientists have discovered that some people can remember the details of events from 20 years ago almost as well as those experienced today.
"Perchance to Prune": Connections among nerve cells grow weaker during sleep, which seems to aid memory. "Why Exercise Works Magic": Being active is good for many reasons beyond the old familiar ones. "What Is Real?": The world may consist of bundles of properties, such as color and shape. "The Surprising Origins of Life’s Complexity": Scientists are exploring how organisms can evolve elaborate structures without Darwinian selection.