This is the HBR article by John Kotter, not the whole book. Beware when purchasing through Amazon.com.
Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. In this article, John Kotter outlines the eight largest errors that can doom these efforts.
"Misidentified on Amazon"
Here's a creative way to make the best use of your morning commute: listen to The Wall Street Journal. Each morning, you'll get the must-hear stories from the Journal's front page, as well as the most popular columns and briefings from Marketplace, Money & Investing, and more. And, every Friday, you'll get a bonus delivery: features, columns, and reviews from the Weekend Journal.
In this issue: "When Platforms Attack" by the Editors of Harvard Business Review. "The Future and How to Survive It" by Richard Dobbs, Tim Koller, and Sree Ramaswamy. "When the Customer is Stressed" by Leonard L. Berry, Scott W. Davis, and Jody Wilmet. "How Smart, Connected Products Are Transforming Companies" by Michael E. Porter and James E. Heppelmann.
In America, the name Forbes is synonymous with business magazine. Now the hard-hitting journalism that you have come to expect from Forbes is available in audio exclusively at audible.com. This unique offering brings you the best of every issue, from new investment opportunities, to trends in business and management, to smart ways to cut your taxes, protect your estate, and increase your wealth.
"No sound when played"
In this issue: "What Makes Uber Run": The transportation service has become a global brand, an economic force, and a cultural lightning rod. "Wind of Change at Dyson": Can a pioneering vacuum maker transform itself into a full-blown tech company? "Slack's Workplace Revolution": With sharp design and a radically friendly sensibility, Stewart Butterfield's office-communication tool has everyone chatting.
"Please bring back What's News"
"Pretty Good, but could be Great"
Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. A few of these endeavors have been very successful.
"Practical and helpful"
Harvard Business Review's managerial wisdom and cutting-edge insights are must-reads in boardrooms and offices around the world. That's why Audible's exclusive audio edition is a must-hear! Each edition offers a great mix of full-length articles selected by Audible in close cooperation with HBR's editorial staff.
"Good summary of HBR wish it was unabridged"
"It has been about 5 months into my subscription."
The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.
A four-part process for defining problems in a way that invites innovative solutions.
"Must read for professionals"
Fast Company is a "workstyle" magazine, a new breed of business journalism that understands a powerful new truth: Work is personal. Fast Company connects with an authentic voice, inspires with a revolutionary style, and instructs with personal tools to serve as a manifesto for change. Get the latest issue or subscribe!
"Variety of Narrators &"
"A great Audible selection"
In this issue: "Marketing Luxury Branding Below the Radar" by the Editors of Harvard Business Review. "The Organizational Apology" by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky. "Cybersecurity's Human Factor: Lessons from the Pentagon" by James A. "Sandy" Winnefeld Jr., Christopher Kirchhoff, and David M. Upton. "How Certainty Transforms Persuasion" by Zakary L. Tormala and Derek D. Rucker.
"An excellent supplement."
Best-selling writer and biographer Walter Isaacson deconstructs the late Apple CEO’s business brilliance.
You'll hear why even the largest and most complex teams can work together effectively if the right conditions are in place. From the November 2007 issue of Harvard Business Review.
If you want to know why so many organizations sink into chaos, look no further than their leaders' mouths. Over and over, leaders present grand, overarching - yet fuzzy - notions of where they think the company is going. The result is often sloppy behavior and misalignment that can cost a company dearly. Effective communication is a leader's most critical tool for doing the essential job of leadership.
"Great insight, right to the point"
This edition features four great business articles. In our first article, we'll find out the difference between having what it takes to be considered for a CEO position, and actually getting it. Also, we'll find out what turns smart, ambitious people into underachievers, as well as how the right autobiographical story can help you in your personal life and your career. Plus, you'll learn how to critically re-assess your priorities before an unforeseen crisis forces you to.
"Excellent special issue"
Among the tests of a leader, few are more challenging and more painful than recovering from a career catastrophe. Most fallen leaders, in fact, don't recover. Still, two decades of consulting experience, scholarly research, and their own personal experiences have convinced the authors that leaders can triumph over tragedy if they do so deliberately.
Increasing your energy capacity is the best way to get more work done faster and better. From the October 2007 issue of Harvard Business Review.
"Everyone Should Read This!"
Even for the most gifted individuals, the process of becoming a leader is an arduous, albeit rewarding, journey of continuous learning and self-development. The initial test along the path is so fundamental that we often overlook it: becoming a boss for the first time. That's a shame, because the trials involved in this rite of passage have serious consequences for both the individual and the organization. For a decade and a half, the author has studied people making major career transitions to management.
Hear why the best way to get what you're after in a negotiation - sometimes the only way - is to approach the situation the way a detective approaches a crime scene.