Not a very good book, more focus on marketing their own books or referrals; gives you bits and pieces but not enough, is more a "call me for consulting" deal. Is not worth the credit.
This small audio (58 min) is very good in providing details and tips on how to leverage your services and products through internet marketing. Simple small tips he provides and examples of how they work. It's refreshing to hear a live phone call with people asking normal questions relating to real life small business scenarios. Worth the $5 bucks!