Speaker, Leader, innovation consultant, kilt-wearer, South African.
This book is the single most useful book I have ever read on the art of writing a joke.
It's principles are easy to understand and to follow -- and even to teach.
It comes with a PDF workbook so you can literally write jokes.
The narrator is completely transparent about the messy process of writing -- so there is lots of really weak material here. The author then shows why the material is weak, and how to strengthen it.
I have met professional comics -- top people in their field -- who cannot explain their process as well as Greg does in this book. They have no clue. They are very funny people, but they have no clue why they are funny.
Greg Dean knows, though.
I used this book to write a short routine for a formal address I was giving (10 minutes) which went down incredibly well.
I cannot praise this book enough.
If you want to learn how to reliably write jokes, follow this formula. You will definitely get better at writing jokes.