This is not one of those Malcolm Gladwell'ish books that pretend to be clever, yet caters to the airport book buying crowd who needs something that digests easily, like fast food calories. No, this book actually has some very interesting unique content regarding focus and concentration, and it challenges some common concepts within that area. If you're interested in productivity and the brain: Get it!
A retrospective on how we position and sell our thoughts, our passions – both in personal & in business life. Focused on the latter, “Start with Why” strips apart well-known businesses in an attempt to exemplify what works and why in regards to gaining both employee and customer loyalty. Understanding the reasons on why some initiatives are successful and others are not, from tangible as well as intangible, emotional points of view are well explained in Sinek’s book. Although repetitive at times, the overall concept with actionable takeaways makes this a recommended read.