If you're expecting this to be a substitute for an MBA course, you'll be disappointed, and rightly so. If, however, you are looking for an excellent summary of a great deal of critical business, psychology and marketing concepts, that any aspiring entrepreneur or successful business owner should know, then this is the audiobook to get your hands on.
It's 13 hours, but i'll still be giving it another listen in a few months or so, a testament to it's quality. Highly recommended.
I enjoyed the book. Some great inspiration and an inside look at Apple and Jobs. However, the writer tended to crowbar in his achievements and thinking in a way that appeared too forced when I really just wanted to hear about Jobs.
Very much worth a listen though.
I found the book helpful and covered some powerful concepts however I struggled with the complete lack of enthusiasm in narration and inconsistent tonal inflections. You will know what I mean if you listen to it.
Though the science was good, the stories to highlight the point tended to follow the somewhat annoying format
1. Person has the worst day possible imaginable
2. You learn how the brain works
3. Person uses knowledge and has the greatest possible day known to man and everything just works out.
I understand why the author has done this but it can get repetitive.
Runnette does the impossible in this book and makes a book on strategy interesting. It's amazing how stories and anecdotes can make all the difference. By highlighting some funny examples of bad strategy, good strategy becomes more and more obvious in contrast. Looking forward to future books from Runnette.