Business Physicist and Astronomer
I learned a lot and enjoyed the read. There is insight from a media professional in this little gem of a book. And it's delivered by a trained pro.
A+ with gratitude.
This is an incredible though very seemingly simple book. Checklist. Ok, you already think you know what it's about. And if you listen to it thinking you know, you'll only hear what you expect. That being the case, you'll miss the brilliant elegance of this book.
A concept that has saved thousands of lives? A checklist? Yup. I'm already seeing sales increases for one client by employing a prospect checklist.
You have to really put your own thought into this book. Ask yourself, how can I use this? Do that and you'll get the benefit. Otherwise you'll confuse your "To Do" list with a checklist. They aren't the same thing...
Get this book while you can and then head to Amazon and buy all they will let you---there's a limit! Give them to your best clients.
Ok, I agree with some of the reviews---a little corny. But actually, this style is undergoing a revival so don't dismiss it too quickly---ala Mad Men?
I got a lot from this book. I needed to learn to shut the hell up and not talk so much. Make the point and shut up.
The book helped me with that. Buy it.