This book thoroughly debunks the idea that some things cannot be measured.
The principal problem is that when people think of measurement, they think of precision. If they cannot think of a way to measure something precisely, then they think the thing cannot be measured. By letting go of of this attachment to precision one finds that there are lots of ways that things can be measure that provide tremendously useful information. In most cases some rough measurements will reduce considerable uncertainty, and greatly improve decision making.
Warning. While this is a great book, it's hard to follow math on an audiobook. I'm glad I read it, but I wish I'd been using my eyes rather than my ears on this one.
This is an excellent book on how power is use in the workplace. Many of the examples echo experiences I've had in my career. I wish I had had the knowledge in this book year ago.
The negative reviews of this book say more about deficiencies in the reviewers than deficiencies in the book. This is a book about the – at best – morally ambiguous techniques people use to obtain and retain power. For many readers, the experience of having those techniques articulated is repugnant, and their reaction is to blame the messenger.
The sad fact is that at times power is achieved with dirty tricks. You’re better off knowing about these tricks; otherwise, you’ll be blindsided. For example, one case provided in the book was about an employee who was fired because she was too competent, and was a threat to her new boss. The exact same thing happened to me early in my career. And I’m not just relating my opinion of the case. A decade after the incident I encountered my boss’s boss on a flight I was taking. She apologized to me. In the months after my firing it had become clear that my boss was incompetent and was making up lies to protect herself.
It can be a cruel world out there. The information in this book can help you defend yourself.
"Different" is probably only of interest to people involved in marketing.
Through a variety of examples author Youngme Moon illustrates that breaking the rules of conventional marketing wisdom is often the right path for companies to follow. All too often marketers and senior management aim for the big middle, but in markets where the middle is already reasonably well served, this is often a mistake. Instead, radical positionings can be far more effective. For success in the marketplace, it doesn't matter how many people think your product is okay. What matters is how many people love your product. Moon describes and gives examples of ways this can be achieved by breaking various rules of marketing, such as taking what may be considered a product's weakness and exaggerating it and promoting it as a positive feature; whereas conventional marketing wisdom would dictate playing down the negative attribute and focusing on other attributes.
If you're a marketer, this is a great read which may stimulate your marketing thinking.