So much to learn, and so little time to sit down and read. Thanks Audible.
I was very eager to get my hands on this book, and it definitely did not disappoint. It was only 18 years ago that Amazon began selling books online, at a time when there were so many doubters. Jeff Bezos was unfazed by the skepticism he faced, as many execs of other companies told him the limitations of selling exclusively online would drammatically limit their potential. I know they weren't the first company to sell online, but Amazon definitely represents one of the pioneers in this industry. I remember Amazon's huge run-up in their early stock prices, and marvelling at the insane amounts of money being bet on a company that had not even been close to making a profit. Then in 2001, when the bottom fell out of all the tech-stock speculation, it looked like they would never survive, but they did, and went on to amazing heights. This book thoroughly covers Amazon's journey from their inception to the present day.
The Everything Store was incredibly well researched, with over 300 interviews conducted. The story is a great one, of how they broke into online sales with books, and wouldn't stop pushing the limits until they were the online sales leaders in every market possible. Stone does a perfect job of telling the story from start to finish. It never slows down or gets boring. I can't recommend this book strongly enough.
Great history of the war.
The discussion about the engineers during the iPhone introduction.
The narrator mispronounces a handful of words. One example is spelling about RIM instead of just saying 'RIM'.