Here's what I liked about the book:
- Written by Howard Schultz (CEO) which gives a really cool inside perspective
- Gives a really cool inside look into a well known consumer brand
- Gives a lot of insight into HS's leadership style and some of his leadership habits
- A lot of choices they made with the brand were very fascinating (closing stores, getting back to the core competency, investing in training and development, etc).
Here's what I didn't like
- I don't think it was 100% genuine. I thought it was kind of a sales job, in that CEO sales job kind of way. I'd say it seemed 75% genuine.
- Telling the results of a turnaround story before time has run it's course is ridiculous, as is the general timing of the "turnaround." Hello, we were in a major rebound after a recession.
- HS comes across as annoying - sounds to me like he believes a lot of his on BS.
- I found the book to be a couple of hours too long.
I really enjoyed this book. Great insider look at the person, the process, and the culture of the company. I enjoyed that it was written by a fellow executive - gives the sensation that you've been observing Steve Jobs from his shoes. While I agree with another review that I read that the main takeaway from this book is that you are not Steve Jobs and you never will be, I still think there are tons of great ideas to draw on. Plus, it's just an interesting story. The only thing that I would have liked to be different was for the story to be organized chronologically rather than by theme. However, that's probably because I wasn't familiar with the Steve Jobs story to begin with.
For me, this book was everything that "Onward" (the new Starbucks book) was not. Firstly, it gives a fascinating look into what is probably the world's best example of a culture driven organization. This is a topic that fascinates me and is relevant to me professionally. But the big thing that made this different than other books written by CEO's is that it came across as truly genuine. Since reading it I have signed up to visit Zappos for a Zappos Insights 2-day boot camp and look forward to attending.
Listening to Janis Ian narrate her autobiography punctuated with her singing her songsfelt like sitting in her living room while she told the story. As she sang, I was transported back to my own youth. If you are a fan, this is a absolute must book to listen to. If you are not yet a fan, listen to this book and you'll become one.