This was a long, long read but I just can’t see how you’d get the whole story about the Rockefeller Empire by reading an abridged version. It was long, but well worth your time.
From the onset, John D Rockefeller was destined to be a financial giant. Choosing not to enlist in the union Army during the civil war he began building his empire in Cleveland with a small Oil refinery. As the demand for oil grew, and following several business savvy maneuvers he slowly built Standard Oil into the world’s largest oil company and he into one of the world’s richest men. Not without a few underhanded tactics which he would ignore, Standard Oil grew to colossal proportion until it was ultimately broken up by the US courts.
This was an excellent read and I would recommend it to anyone who would like to learn about Rockefeller, Standard Oil, his philanthropic endeavors, or how one of the largest corporations in the world became the greatest monopolies. The story is long and no detail is left out and it is well worth the time to learn how this very powerful, yet very complex family empire came to be.
A Michigan native (Lansing) and having visited Greenfield village several times in my youth, I thought it almost an obligation that I read the Henry Ford story. I'm proud to say I'm a Ford owner and have been since I started driving and so was really looking forward to the history behind the brand. The book did not disappoint! From the first chapter until the Epilogue I found this tale fascinating. Henry Ford did in fact invent the Modern Age, and everything that is automobile.
Henry Ford and his quest for perfection almost derailed his future in automobiles in the early goings similar to how Steve Jobs almost lost Apple. Though Ford never lost his company (far from it, eventually becoming the sole owner), the desire to make his early vehicles better than they were slowed his progress at first but he persevered by producing the most recognizable, reliable, sturdiest brand in the industry.
As brilliant as the man was, he was not without his shortcomings. He despised bankers and lawyers and had a hatred of anything Jewish which the book does a good job in telling the nasty details. Sad to hear from such a pioneer in his era.
I enjoyed the book cover-to-cover though was a little disappointed with the very brief outline of his death (literally the last page of the book). He died with little fanfare though his legacy was decided many years before by the brand he created and the cars and trucks that are on American roads today. An excellent read and well worth your time!
To start off, I have always liked Jim Beam. Never been in a fraternity so I never took a liking to Jack Daniels. I favor Knob Creek and enjoy Bookers too so this read was destined to make it onto my shelf. It was short, sweet and straight to the point. Great bourbon made by genuine people.
I recommend this book for every Jim Beam enthusiast or really anyone looking for an easy read while sipping some Kentucky bourbon and learning about the history behind this historic brand. Good dialog, even better narration allows the reader/listener insight into what makes Jim Beam. This book is well worth your time if Beam is your drink of choice when you pony up to the bar.