I am an avid eclectic reader.
I have never read anything about Henry Ford until this book except when mention in a biography of another person such as John D. Rockefeller and his business dealings with Ford. Richard Snow covers Ford’s life from childhood to death but mostly concentrates on the area of his developing his engine and first cars. I found it interesting that Ford was in some ways was brilliant in his ability to see the end results of his car design and able to devote all his energy and time to develop it and then in his ability to deal with people he failed miserably. He failed at building two car companies before his success with the Ford Motor Company. He was the first to develop the assembly line or mass production and World War Two triggered more companies to quickly follow his methods of mass production. He attracted too him men of great skill’s and ability but then he pitted them against each other and he would fire the looser. He hired more black Americans than any other auto company but as he aged he revealed he was anti-Semitic. He distrusted bankers, Wall Street men and other financial people to the point he never invested in Wall Street which saved him in 1929. He hated investors and he maneuvered his company when it was successful to get rid of his primary investors and became the largest stock holder of the company. He hated to have anyone tell him what to do. According to Snow after he got control of Ford he appointed his son Edsel as company president but he never let go of the control of the company. As I read the book I got the feeling that Ford was his own worst enemy. All these contradiction and Snow’s excellent writing ability reveals an interesting story. It is obvious that Snow did a great deal of research to write the book. Sean Runnett did a great job narrating the book.
I must admit that over the years I find myself shopping at Amazon more and more. At first it was just to find a hard to find book. The first time I used Amazon was in the early 1990s I was mad because I had been to a number of books store, chain and independent, and was treated rudely as if it was too much trouble to try to find what I wanted. I contacted Amazon after not finding what I was looking for on their list and what a surprise the person was so polite and helpful and in two days called me back after finding the book and shipped it to me right away. That customer experience made me an Amazon fan. I read this book to discover more about Amazon’s founder. I had recently read biographies on Henry Ford, Andrew Carnegie, John D. Rockefeller and Steve Jobs. I did note in reading these books all of them had things in common such as total focus on their goal, not afraid to fail, ruthless with competitors and workers as well as problems with dealing with people. The beginning of the book Brad Stone covers the early life of Jeff Bezos and was complimentary but as the book progressed stone seem to concentrate on the negative factors. I found the fact that Bezos thought in the long term and worked for long term goals for the company refreshing, I have found too many companies planning does not go past the next quarter. I can attest to the fact the company is customer oriented. I noted that Bezos only had a one hour visit with the author about the book but did give him access to Amazon staff. I thought it interesting that Bezos asked Stone how he was going to deal with the “narrative fallacy” in writing the book. This theory was first proposed in 2007 by epistemologist Namin Nicholas Taleb in his book “The Black Swan”. The theory says humans use narrative to turn complex realities into soothing but oversimplified stories. In other words people have to find a rational explanation for something that appears inexplicable rather than trying to accept that things happen for an entirely random reason. Stone goes step by step showing how Amazon grew from a low margin book retailer into a technology company that provides basic computer infrastructure such as storage, and computing power to other companies, a book publisher and e-book reader manufacturer, reseller of many items and to streaming videos. I was surprised to learn that Amazon also owns Zappos and Goodreads. I knew they owned a company I use a lot, Audible. It will be interesting to read another book about Bezos in about 20 years or so. Peter Larkin did a good job narrating the story.
I could hardly stop listening; the author grabbed my attention and held it all the way to the end of the book. It is amazing how much information Daniel Schulman has been able to gather about the Koch family, from public records, newspaper reports and court documents. The family refused to be interviewed for the book. Schulman starts with Fred Koch who was born in 1900 and grew up in Quanah, Texas, son of a Dutch immigrant. His father was a printer who brought a printing press to Quanah and established a newspaper. Fred worked at various jobs and worked his way through school. He graduated for M.I.T. in engineering. He invested three hundred dollars and started a company providing the needs of oil refineries. He built this into a multi-million dollar company. He married a Kansas City debutant Mary Robinson. They had four sons Frederick, Charles, twins David and William. Fred worked the boys hard and had the boys compete against each other. They attended boarding schools and M.I.T. except Frederick who attended Harvard with a degree in the arts. Fred was a founding member of the John Birch Society. He taught Charles his political view point but Charles eventually became a member of Libertarian party. Frederick never worked in the company business and had very little to do with the family. He lived in New York City or London restoring old historical buildings, and is a collector and patron of the arts. Charles, David and Bill worked in the company until Bill broke away and brought many lawsuits against the family. Bill built his own engineering company which is now a multi-billion dollar business. Charles and David took the business over from the father and built it into a multi-billion dollar business. Schulman had done a good job assembling everything known about the Koch’s into a single straight forward, understandable account. The author leaves out no confirmable damming detail particularly about the Koch Industries indifference to environmental and safety matters. The Koch’s Libertarian belief about small or no government appeared to have made them think they did not have to adhere to laws that interfered with their business. After they lost the lawsuits from the EPA they did change the way they ran the company and started to adhere to all laws. Schulman interviewed employees to gather information about Charles’s “Market Based Management” system. The author points out that the Koch’s donate not only to the Republican Party but also to selected Democrats as well. The brothers individually and with the Family Foundation donate heavily to the arts and medical research. I felt the author presented a well balanced, well researched report about the Koch family. Allen O’Reilly did a good job narrating the book.
Found it hard to put this down. It's beautifully written and read. A very easy listen too.
The author tells a great story but is at pains to include important historical details. It's very detailed but well paced. I like the way the chapters are organised into different sections of Rockefeller's life.
Even though this was written in the 1990s the narrative style has a certain late 19th / early 20th century flavour to it. The reader's style works well with the words, he manages to evoke the age, steeping the listening experience in atmosphere.
I'd imagine years of painstaking research have gone into creating this book.
Last week I knew very little about Rockefeller. Now I know a lot about the man, his beginnings, how he built his fortune, his saintly, human, crooked and cunning sides, his mind boggling philanthropy and more besides.
We humans love to paint others as either one thing or the other, good or bad, saintly or evil. This is a great study how someone can have so many contrasting and contradictory sides to their character. I would have loved to have met Rockefeller, especially in his old age. He was an astoundingly, fine, cunning, complex and brilliant character.
On balance I'd say the book is quite sympathetic to Rockefeller, but that's not surprising. He was vilified from afar, but close up had a way of winning people over. The book does devote plenty of space to his misdeeds however, and lays responsibility firmly at his door for these.
I want to listen to more audio books like this.