The story of how the fortunes of Marvel Comics unfolded is very interesting on a number of levels. After all, it is the story of real people and their struggles in a business that has changed radically in the last 50 years. Facing everything from changing markets to corporate takeover. However this book will be enjoyed most by Marvel Comics fans. I am one and have followed and collected Marvel Comics for perhaps too long. In the telling, many names of comics professional come up but the book does not have all that much time to duel on more than a handful. For me, that was not a problem because I knew the names and their work. But for someone who is not familiar with people like Roger Stern, John Buscema, Steve Ditko, John Byrne, Todd McFarlane and Joe Quesada as well as the superheroes they created and/or worked on it may get annoyingly hard to follow. (yes we all know Spider-man and the Avengers but how 'bout Captain Marvel and Howard the Duck?)
Non-Fiction, Science, History and Business Reader
If you have an interest in the Comic Book industry or Marvel in particular then this is a book I highly recommend. This book is well written and unbelievably well paced for a business/creative history. It is a consistently good read for the full 18 hours.
• The book evenly presents the history of marvel, so if you are strictly, only really interested in one or two particular periods then you may find yourself skipping chapters, but even so, it's still a solid pick up
• This book is not about the purchase by Disney, although you do get a solid understanding of previous ownership changes
• There is little or no Celebrity Gossip from the sets of the films
• If the book has a theme, it's the question of creative ownership and how it has been dealt with by countless people from Jack and Stan to Steve Gerber and Rob Liefeld.