First part of the book ( dealing with the brain structure and functionality from a neuromarketing perspective) is a real masterpiece with lots of solid deep insights. The second part though is a pure marketing of the authors patented research and the services they provide in his company. Didn't regret it though.
And one additional thought, the narrator could have been much better.
The book is truly magnificent but if you are trying to find something here that would fit to your own business (like I was doing) you might get a bit frustrated. Most of the pricing strategies apply only to a narrow niche
The only thing missing is for the narration to point out when does a new idea, concept or story begins, I got lost few times not knowing what was the subject then !!
I found this book to be revelatory and shared it with a number of people. Great read for anyone trying to understand the potential of social media. Full of great ideas for experienced folks as well.