Entrepreneur, marketer, Zen Buddhist.
I wish this book had been available when I started my company. Kawasaki gives sound advice. Many points of advice he gives I had to learn the hard way, by doing them wrong at first. Anyone who is thinking of starting a company should read this book.
This book delivers what it says it will. It's full of useful, practical advice intelligently delivered. If you have a sincere interest in connecting with people more authentically, you can't go wrong in buying this audio.
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
Incredible sales advice, plus additional great advice on how to run any business. If you are going to buy one book on marketing and selling, this is the best one I have read or heard to date. The narration is also good. As an added benefit, the book moves really well, with fascinating and often very humorous stories. Sure, there is a little bit of ego that comes through, but Chet is trying to teach us how to approach being as good as he obviously is at sales and marketing.