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OKAnderson in "The Long Tail" taught us about doing business on the internet. He showed us how everyone could find a niche market to serve. In "Free" he tells us what happens when the cost of doing business on the Web reaches zero. Everyone will not be satisfied with his presentation here, but it is certainly thought provoking.
In this timely volume Anderson first puts the concept of "Free" into historical context. This is an informative section and necessary for a full understanding of what follows. Subsequently, he makes and illustrates his belief that in the electronic market place the cost of doing business will soon reach zero and free is always a choice. All of this he does well. I felt sections dealing with business outside of the electronic environment were weaker,but still interesting. I hope that we see other books on these timely subjects.
The book stimulates speculation on the part of the listener. For example, when computing power goes to zero routine medical diagnostics should cost the health care system zero! As well, physicians may well be freed (sorry) to spend more time on sicker patients. Or, as the cost of electricity from a Wind Farm nears zero, will power hungry vendors (Google server farms comes to mind) move geographically nearer to those sources of power to benefit?
An aside - Anderson's book has a number of side bars in each chapter. In the audio book those are opened and closed with a little "bong" sound. I came to look forward to every such aside.
I hope we hear more from Anderson. He doesn't answer all of the questions and everyone could nitpick. However, he raises issues, illuminates current conditions, and provokes thought. Pretty good combination.
Banks, real estate, and now the American auto industry have all been covered and Paul Ingrassia does us a favor for filling us in on the car parts (pun intended). He includes the good the bad and ugly.
First, Ingrassia begins at the beginning and covers a lot of ground that to some may be familiar. The start of US auto manufacture, the establishment of GM, Ford, Chrysler and others. The boom years, oil embargo, muscle cars, SUV rage and the Japanese invasion are all here. The latter part of the book, of course, details the ultimate demise of GM and Chrysler.
Ingrassia could be accused of union bashing, but I thought he was really explaining the codependency between management and the unions. He certainly comes down hard on the Honda bribery years and leaves rooms for all of us to hang our heads.
This is really a sad tale and I wonder if the story of the US auto industry might not be a metaphor for the decline of our competitive abilities in general.
Wonderfully written, Crash Course is read by the very able Patrick Lawlor. It is keeps the listener's interest. I would hope that every American concerned about our competitive situation and economic future will give the book a try.
Banks, real estate, and now the American auto industry have all been covered and Paul Ingrassia does us a favor for filling us in on the car parts (pun intended). He includes the good the bad and ugly.
First, Ingrassia begins at the beginning and covers a lot of ground that to some may be familiar. The start of US auto manufacture, the establishment of GM, Ford, Chrysler and others. The boom years, oil embargo, muscle cars, SUV rage and the Japanese invasion are all here. The latter part of the book, of course, details the ultimate demise of GM and Chrysler.
Ingrassia could be accused of union bashing, but I thought he was really explaining the codependency between management and the unions. He certainly comes down hard on the Honda bribery years and leaves rooms for all of us to hang our heads.
This is really a sad tale and I wonder if the story of the US auto industry might not be a metaphor for the decline of our competitive abilities in general.
Wonderfully written, Crash Course is read by the very able Patrick Lawlor. It is keeps the listener's interest. I would hope that every American concerned about our competitive situation and economic future will give the book a try.
Schiff explains the financial situation facing all of us today and how best to deal with it. He takes into account, people at various stages of life: students contemplating education and career choices, mid-career people looking for shelter from the storm, and retirees who want the best possible lifestyle on fixed funds. It is an audio that could not be more relevant for today's global crisis.