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Wikinomics: How Mass Collaboration Changes Everything
Unabridged
By
Don Tapscott and Anthony D. Williams
Narrated by
Alan Sklar
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Program Type
Audiobook
Publisher
Length
13 hrs and 44 mins
Audible Release Date
04-06-07
Audio Formats About Formats
2 3 4 Audible Enhanced Audio
Customer Rating

3.69 based on 198 ratings
 

Publisher's Summary

In just the last few years, traditional collaboration in a meeting room, on a conference call, and even in a convention center has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.

Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:

  • Rob McEwen, the Goldcorp, Inc., CEO who used open-source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
  • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
  • Mature companies, like Procter & Gamble, that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

    An important look into the future, Wikinomics will be your road map for doing business in the 21st century.

    ©2006 Don Tapscott and Anthony D. Williams; (P)2007 Tantor Media Inc.

    • What the Critics Say

    "A clear and exciting preview of how peer innovation will change everything." (Booklist)
    "This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities." (Publishers Weekly)

    From AudioFile

    Can you learn about Web 2.0 without spending more time staring at a computer screen? With Alan Sklar's unabridged recording of this book, the answer is yes. Consumers, businesspeople, and academics can benefit from this investigation into how online collaboration tools have the potential for transforming research and production. Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors' case studies of innovative information sharing. They provide an enthusiastic overview, and Sklar provides an engaging reading that will make listeners excited about returning to their computers to experience new technologies. (c) AudioFile 2007

    About AudioFile

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    Customer Reviews

    Showing: 1-5 of 22
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    2 of 2 people found this review helpful:
    Rating 2.0Rating 2.0Rating 2.0Rating 2.0Rating 2.0 "Editor please"
    By: Bruce (Albany, NY, USA)
    April 06, 2009
    This book contains some interesting concepts to which I was happy to be introduced and some great stories, mostly from the worlds of business and academia, that illustrate and flesh out the concepts. It is also, unfortunately, tedious and repetitive. A good editor could shorten it by half and vastly improve it by doing so.
    1 of 1 people found this review helpful:
    Rating 4.0Rating 4.0Rating 4.0Rating 4.0Rating 4.0 "Fascinating"
    By: Shelby (Canada)
    February 12, 2009
    This is one I will find myself re-experiencing sections. I find the points to be valid and well-made. As a web site builder and tech addict I find the points made to be extremely accurate.Kudos!
    1 of 1 people found this review helpful:
    Rating 1.0Rating 1.0Rating 1.0Rating 1.0Rating 1.0 "Boring"
    By: Wesley (Burnt Hills, NY, USA)
    January 31, 2009
    In the future, people (mainly youngsters) and forward-looking corporations will collaborate and accomplish amazing things. There, I just saved you 13 hours of listening to this book. Talk about having one idea and beating it to death over and over and over. Also, the narrator uses the same inflection for every single sentence he reads making it just that much more painful to listen to. My advice: skip this book.
    3 of 3 people found this review helpful:
    Rating 3.0Rating 3.0Rating 3.0Rating 3.0Rating 3.0 "This book is now outdated"
    By: Thomas (Westmount, Canada)
    January 29, 2009
    I purchased this book, as well as Crowdsourcing, the latter of which is the much of the same subject matter, but from 2008, instead of 2007.

    The narrator of Crowdsourcing is also much better, with the Wikinomics narrator sounding like he had to take smoke break every 10 minutes, having the raspy voice of a 60 year old chain smoker. Not exactly the sound of a young technology writer. His emphasis when reading is also so measured, it sounds like he's narrating a 1960s PBS documentary. He has no relationship to the material: he actually almost breaks into laughter as he says "Web 2.0".

    Buy Crowdsourcing instead.
    Rating 4.0Rating 4.0Rating 4.0Rating 4.0Rating 4.0 "Wikinomics"
    By: Ben (USA)
    January 06, 2009
    Good.
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