I think this book, although it contains some good ideas, is in need of a makeover. I was fooled into believing it was a recent book since it was released to Audible in 2006. However, the references to obsolete jargon like desktop publishing, typesetting, and fax machines as if they were still somehow relevant kept jarring me.

I bought it because of Seth Godin's name was on it, but I found later it was first published in 1995. It made me realize how much has changed in the meantime.

Internet marketing portion of book needs updating.