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Marketing: Real People, Real Choices, 5/e
| Ch 1: Welcome to the World of Marketing | $2.99 | |
| Ch 2: Strategic Market Planning | Get It Free! | |
| Ch 3: Thriving in the Marketing Environment | $2.99 | |
| Ch 4: Marketing Information and Research | $2.99 | |
| Ch 5: Consumer Behavior | $2.99 | |
| Ch 6: Business-to-Business Markets | $2.99 | |
| Ch 7: Sharpening the Focus | $2.99 | |
| Ch 8: Creating the Product | $2.99 | |
| Ch 9: Managing the Product | $2.99 | |
| Ch 10: Services and Other Intangibles | $2.99 | |
| Ch 11: Pricing the Product | $2.99 | |
| Ch 12: Connecting with the Customer | $2.99 | |
| Ch 13: Advertising, Sales Promotion, and Public Relations | $2.99 | |
| Ch 14: Personal Selling and Sales Management | $2.99 | |
| Ch 15: Creating Value through Supply Chain Management | $2.99 | |
| Ch 16: Retailing | $2.99 |
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