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Product Details

Sample
VangoNotes for Principles of Marketing, 12/e
Original Staging
$19.95 for all chapters
Add to Cart

$2.99 per chapter
View All Chapters
Program Type
Audiobook
Publisher
Length
7 hrs and 26 mins
Audible Release Date
01-04-07
Audio Formats About Formats
2 3 4 Audible Enhanced Audio No CD Burning
Customer Rating

3.69 based on 35 ratings
 

Publisher's Summary

Study on the go with VangoNotes. Just download chapter reviews from Principles of Marketing, 12/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:

  • Big Ideas: Your "need to know" for each chapter
  • Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying
  • Key Terms: Audio "flashcards" to help you review key concepts and terms
  • Rapid Review: A quick drill session - use it right before your test


    VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.

    Principles of Marketing, 12/e

    Ch 1: Marketing$2.99
    Ch 2: Company and Marketing StrategyGet It Free!
    Ch 3: The Marketing Environment$2.99
    Ch 4: Managing Marketing Information$2.99
    Ch 5: Consumer Markets and Consumer Buyer Behavior$2.99
    Ch 6: Business Markets and Business Buyer Behavior$2.99
    Ch 7: Segmentation, Targeting, and Positioning$2.99
    Ch 8: Product, Services, and Branding Strategies$2.99
    Ch 9: New-Product Development and Life-Cycle Strategies$2.99
    Ch 10: Pricing$2.99
    Ch 11: Pricing Strategies$2.99
    Ch 12: Marketing Channels and Supply Chain Management$2.99
    Ch 13: Retailing and Wholesaling$2.99
    Ch 14: Communicating Customer Value$2.99
    Ch 15: Advertising and Public Relations$2.99
    Ch 16: Personal Selling and Sales Promotion$2.99
    Ch 17: Direct and Online Marketing$2.99
    Ch 18: Creating Competitive Advantage$2.99
    Ch 19: The Global Marketplace$2.99
    Ch 20: Marketing Ethics and Social Responsibility$2.99

    ©2007 by Pearson Education, Inc.

  • Customer Reviews

    Showing: 1-5 of 9
    Previous12Next
    Rating 5.0Rating 5.0Rating 5.0Rating 5.0Rating 5.0 "Good Audio Book"
    By: Sabrina (USA)
    December 29, 2009
    I am a truck driver and sometimes I don't have time to read an entire chapter or I might not understand something in the chapter. I listened to this while I would wait on my loads and it was great. It gave me help to understand what I was reading!
    Rating 5.0Rating 5.0Rating 5.0Rating 5.0Rating 5.0 "Great Study"
    By: Shavonne (USA)
    December 28, 2009
    I was well behind in my studies and fearful. VangoNotes gave me the confidence to move forward and complete my studies. Kudos VangoNotes Creators, Kudos!
    Rating 5.0Rating 5.0Rating 5.0Rating 5.0Rating 5.0 "My First Experience with VangoNotes"
    By: Deborah (USA)
    November 04, 2009
    This is my first VangoNotes experience. I used my VangoNotes for the entire book. It didn't replace the reading, but when I didn't have time to read the whole chapter first, it was good for giving me the 'jist' of what I needed to know. I started making a habit of listening to my VangoNotes chapter and taking notes first, before I read each chapter, because it was like an easy way of going over the chapter twice, which gave me a deeper grasp of the material, I thought. The second time, when I read the material, I wasn't busy trying to make sure that I jotted down every definition, because I'd already done that during my VangoNotes session. Instead, when I read the chapter, I could reflect on the stories that were being told, and the definitions popped out at me as part of the material, allowing better comprehension. I wish all of my class notes were available on Vango Notes. Loved it.
    Rating 4.0Rating 4.0Rating 4.0Rating 4.0Rating 4.0 "Great Aid"
    By: Rhode (Arlington, VA, USA)
    October 07, 2009
    If you buy the whole book for 19.95 you must wait for all the chapters to download. You still will need to read the book but it is a great testing tool.
    0 of 1 people found this review helpful:
    Rating 1.0Rating 1.0Rating 1.0Rating 1.0Rating 1.0 "Don't do it"
    By: Kalle (Finland)
    October 30, 2008
    This will be a complete waste of your money. It keeps saying that I don't have the rights to burn it to a CD. What a great product!
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