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Principles of Marketing, 12/e
| Ch 1: Marketing | $2.99 | |
| Ch 2: Company and Marketing Strategy | Get It Free! | |
| Ch 3: The Marketing Environment | $2.99 | |
| Ch 4: Managing Marketing Information | $2.99 | |
| Ch 5: Consumer Markets and Consumer Buyer Behavior | $2.99 | |
| Ch 6: Business Markets and Business Buyer Behavior | $2.99 | |
| Ch 7: Segmentation, Targeting, and Positioning | $2.99 | |
| Ch 8: Product, Services, and Branding Strategies | $2.99 | |
| Ch 9: New-Product Development and Life-Cycle Strategies | $2.99 | |
| Ch 10: Pricing | $2.99 | |
| Ch 11: Pricing Strategies | $2.99 | |
| Ch 12: Marketing Channels and Supply Chain Management | $2.99 | |
| Ch 13: Retailing and Wholesaling | $2.99 | |
| Ch 14: Communicating Customer Value | $2.99 | |
| Ch 15: Advertising and Public Relations | $2.99 | |
| Ch 16: Personal Selling and Sales Promotion | $2.99 | |
| Ch 17: Direct and Online Marketing | $2.99 | |
| Ch 18: Creating Competitive Advantage | $2.99 | |
| Ch 19: The Global Marketplace | $2.99 | |
| Ch 20: Marketing Ethics and Social Responsibility | $2.99 |
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