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Audio Entertainment
Product Details
Sample
VangoNotes for A Framework for Marketing Management, 3/e
Original Staging
Narrated by
Length
7 hrs and 21 mins
Audible Release Date
08-01-06
Audio Formats 
No CD Burning
Publisher's Summary
Study on the go with VangoNotes. Just download chapter reviews from A Framework for Marketing Management, 3/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:
VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
A Framework for Marketing Management, 3/e
| Pt 1: Understanding Marketing Management | ||
| Ch 1: Defining Marketing for the 21st Century | $2.99 | |
| Ch 2: Developing and Implementing Marketing | Get It Free! | |
| Ch 3: Understanding Markets | $2.99 | |
| Pt 2: Connecting with Customers | ||
| Ch 4: Creating Customer Value, Satisfaction, and Loyalty | $2.99 | |
| Ch 5: Analyzing Consumer Markets | $2.99 | |
| Ch 6: Analyzing Business Markets | $2.99 | |
| Ch 7: Identifying Market Segments and Targets | $2.99 | |
| Pt 3: Building Strong Brands | ||
| Ch 8: Creating Brand Equity | $2.99 | |
| Ch 9: Creating Positioning and Dealing with Competition | $2.99 | |
| Pt 4: Shaping the Market Offerings | ||
| Ch 10: Setting Product Strategy | $2.99 | |
| Ch 11: Designing and Managing Services | $2.99 | |
| Ch 12: Designing Pricing Strategies and Programs | $2.99 | |
| Pt 5: Delivering Value | ||
| Ch 13: Designing and Managing Value Networks | $2.99 | |
| Ch 14: Managing Retailing, Wholesaling, and Logistics | $2.99 | |
| Pt 6: Communicating Value | ||
| Ch 15: Designing & Managing Integrated Marketing Communications | $2.99 | |
| Ch 16: Managing Mass Communications | $2.99 | |
| Ch 17: Managing Personal Communications | $2.99 | |
| Pt 7: Creating Successful Long-Term Growth | ||
| Ch 18: Managing Marketing in a Global Economy | $2.99 | |
©2007 by Pearson Education, Inc.
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