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Audio Entertainment
Product Details
Sample
VangoNotes for Marketing Management, 12/e
Original Staging
Narrated by
Length
11 hrs and 2 mins
Audible Release Date
07-29-05
Audio Formats 
No CD Burning
Publisher's Summary
Study on the go with VangoNotes. Just download chapter reviews from Marketing Management, 12/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:
VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
Marketing Management, 12/e
| Ch 1: Defining Marketing for the 21st Century | $2.99 | |
| Ch 2: Developing Marketing Strategies and Plans | $2.99 | |
| Ch 3: Gathering Information and Scanning the Environment | Get it free! | |
| Ch 4: Conducting Market Research and Forecasting Demand | $2.99 | |
| Ch 5: Creating Customer Value, Satisfaction, and Loyalty | $2.99 | |
| Ch 6: Analyzing Consumer Markets | $2.99 | |
| Ch 7: Analyzing Business Markets | $2.99 | |
| Ch 8: Identifying Market Segments and Targets | $2.99 | |
| Ch 9: Creating Brand Equity | $2.99 | |
| Ch 10: Crafting the Brand Positioning | $2.99 | |
| Ch 11: Dealing with Competition | $2.99 | |
| Ch 12: Setting Product Strategy | $2.99 | |
| Ch 13: Designing and Managing Services | $2.99 | |
| Ch 14: Developing Pricing Strategies and Programs | $2.99 | |
| Ch 15: Designing and Managing Value Networks and Channels | $2.99 | |
| Ch 16: Managing Retailing, Wholesaling, and Logistics | $2.99 | |
| Ch 17: Integrated Marketing Communications | $2.99 | |
| Ch 18: Managing Mass Communications | $2.99 | |
| Ch 19: Managing Personal Communications | $2.99 | |
| Ch 20: Introducing New Market Offerings | $2.99 | |
| Ch 21: Tapping into Global Markets | $2.99 | |
| Ch 22: Managing a Holistic Marketing Organization | $2.99 |
©2006 Philip Kotler and Kevin Lane Keller; (P)2006 Pearson Education, Inc.
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