The Big Moo Audiobook By Seth Godin, The Group of 33 cover art

The Big Moo

Stop Trying to Be Perfect and Start Being Remarkable

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The Big Moo

By: Seth Godin, The Group of 33
Narrated by: Seth Godin
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Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable: to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week best seller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"

But how do you create a big moo, an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with 32 of the world's smartest thinkers to answer this critical question. And the team, with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board, created an incredibly useful audiobook that's fun to listen to and perfect for groups to share, discuss, and apply.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

©2005 by its respective authors: Tom Peters, Malcolm Gladwell, Guy Kawasaki, Randall Rothenberg, Jackie Huba, Promise Phelon, April Armstrong, Polly LaBarre, William Godin, Julie Anixter, Dean DeBiase, Red Maxwell, Alan Webber, Heath Row, Mark Cuban, Dave Balter, Lisa Gansky, Kevin Carroll, Robyn Waters, Carol Cone, Lynn Gordon, Marcia Hart, Tim Manners, Dan Pink, Jay Gouliard, Marc Benioff, Donna Sturgess, Amit Gupta, Jacqueline Novogratz, Robin Williams, Tom Kelley, Chris Meyer, and Seth Godin; 2005 Do You Zoom, Inc. (P)2005 Audible, Inc. Career Success Leadership Management Management & Leadership Motivation & Self-Improvement Business Career Inspiring

Editorial reviews

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable is more than just a business self-help manual. With extensive research and real-life case studies at its core, this collection is perfect for any business or individual trying to achieve more than the status quo. Written by Seth Godin and 33 other notable authors, including the likes of Tom Peters and Malcom Gladwell, The Big Moo is filled with stories that investigate the deeper strategy and choices behind successful businesses. Seth Godin's performance is particularly well-suited to relaying anecdotes and research in a light and accessible tone.

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I originally bought this audio book because I think it would be easy to get through,it was but somehow most of it end up becoming background noise and it was hard to pay attention.
They are some good points in the book though
* You do not get the job done by playing it safe.
* If you approach things with biginners mind your able to observe things better and see things clearer because your not putting on what you already know unto the experience.
*Sometimes we have to try things without overthinking or else we will never really make it that far.
* When you hire somebody new for your orginaztion value their input because what they have to offer might turn your business around for the better.
Well atleast I learned something 😂😂

it's okay

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I love Seth Godin but wasn't sure what to expect from some of the other authors. I was very impressed with all of them! There are so many people doing remarkable things and I am glad I am one of them too!

I am remarkable!

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Was my first book of Seth Godin, but this guy can be enthusiastic and motivating - I will buy more of his books.

Purple Cow or big Moo?

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A great book! The author's passion bleeds through the narrative. This is the competitive edge.

Totally resonates.

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Some of Seth Gordon’s writing is brilliantly insightful. The death of the TV Industrial Complex is really poignant. Some of it boarder’s on cheer leading. I couldn’t decide which “The Big Moo” was. I suspect something in between.

Brilliant or Meditational, I’m not Sure

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