Publisher's Summary

Celebrity is the ultimate asset. In this frantic age of nanosecond attention spans, fame is fortune-not just for the pampered stars but also for the businesses that bank on them. The combined wattage of Julia Roberts, Bruce Willis, and Adam Sandler helped launch Joe Roth's new movie studio last year. The worldwide appeal of Britney Spears, 'N Sync, and the Backstreet Boys gives low-profile mogul Clive Calder powerful leverage in the music business. In this issue, Forbes looks at "The Best Deal in Tinseltown." Plus, "Mr. Good Knight," "A Tough Haul," and other stories.

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