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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Unabridged)
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Publisher's Summary
How to tap the power of social software and networks to build your business. There's no question that the Internet has changed the way we do business - especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will - unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.
