In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking, which was published this year. Both books grew out of articles that first appeared in the magazine. Mr. Gladwell will discuss other works in progress as well.

En su aclamado best-seller, El Punto Clave, Malcolm Gladwell redefine como entendemos el mundo alrededor de nosotros. Ahora en Blink, Malcolm revoluciona la manera como entendemos al mundo desde adentro. Este es un audiolibro acerca como pensamos, sin pensar; acerca de decisiones que aparentemente se toman en un instante, en el parpadeo de un ojo, no son tan simples como parecen.