Seth Godin, vice-president of direct marketing for Yahoo!, journalist Louise Rafkin, and Linda Greenlaw, author and professional fishing boat captain on this edition of The Todd Mundt Show. Godin talks about a popular, new trend in advertising. He discusses permission marketing, in which the customer and company interact directly to create a business relationship built on trust. His book is Permission Marketing Plus, Rafkin talks about what she learned about her clients while working as a cleaning lady. She talks about how she pieced together little clues to create a full picture of her clients' lives. Her book is Other People's Dirt. And, G ...