In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 best sellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.

Joseph Finder and Malcolm Gladwell are both best-selling authors who write about issues from the business world – one in fiction and the other in nonfiction. Listen to this insightful conversation between these authors as they discuss topics that range from the best qualities of CEOs and sales people, to the nature of genius, to how they do their research and the mechanics of writing, to the intricacies of interpreting facial micro-expressions.

Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?

This special super-sized issue contains ten articles about the people who gather, make, cook, serve, and eat food that is so mundane you might not give it a second thought - and so exotic you might not give it a first taste.

Malcolm Gladwell, best-selling author and New Yorker staff writer, discusses making sudden, instinctive judgments, as written about in his new book, Blink: The Power of Thinking Without Thinking. He is joined by Emmy-winning reporter Robert Krulwich, who covers scientific phenomena for ABC's Nightline and PBS's Nova.

Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking, which was published this year. Both books grew out of articles that first appeared in the magazine. Mr. Gladwell will discuss other works in progress as well.