When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them.

Looking for some creative ways to increase your corporate sales and your personal income? In Guerrilla Selling, sales consultants Bill Gallagher, Ph.D., and Orvel Ray Wilson team up with the best selling author of Guerrilla Marketing and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. The result is a fast-moving guide full of unconventional weapons and tactics for increasing sales that can be applied immediately for impressive results.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

Based on the best-selling marketing series in history, Guerrilla Marketing, this audiobook condenses the wisdom of the entire series into one easy-to-use package. Whether your goal is to develop a complete marketing plan or simply to improve your current marketing methods, this book will help you reach it. Every day, you'll get an action plan to follow, with all the marketing tips, methods, and ideas you need.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Today's marketplace is more competitive than at any other time in history. Does your small- or medium-sized company have the tools it needs to keep up? Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of advances in marketing that can give you and your company that much-needed competitive edge. Former vice president and creative director of J. Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small business and startups.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.