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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.

To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.

In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous, and the most successful. He asks the question: What makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: That is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

In the house of Helios, god of the sun and mightiest of the Titans, a daughter is born. But Circe is a strange child—not powerful, like her father, nor viciously alluring like her mother. Turning to the world of mortals for companionship, she discovers that she does possess power—the power of witchcraft, which can transform rivals into monsters and menace the gods themselves.

From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.

If you are a professional, manager, student, entrepreneur, writer, or homemaker, this audiobook will help you achieve your goals more rapidly, whether they are large, complex challenges or the small, essential tasks of everyday life and work. If you now work effectively, even though you have too much to do and too little time, The Now Habit will show you how to prioritize your goals to allow more time for guilt-free play.

Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The reality is we were made to crave. Craving isn’t a bad thing. But we must realize God created us to crave more of him. Many of us have misplaced that craving by overindulging in physical pleasures instead of lasting spiritual satisfaction. New York Times best-selling author of It’s Not Supposed to Be This Way, Uninvited, and The Best Yes, Lysa TerKeurst, invites you to find the missing link between a woman’s desire to be healthy and the spiritual empowerment necessary to make that happen.

Olivia McAfee knows what it feels like to start over. Her picture-perfect life—living in Boston, married to a brilliant cardiothoracic surgeon, raising their beautiful son, Asher—was upended when her husband revealed a darker side. She never imagined that she would end up back in her sleepy New Hampshire hometown, living in the house she grew up in and taking over her father’s beekeeping business. Lily Campanello is familiar with do-overs, too. When she and her mom relocate to Adams, New Hampshire, for her final year of high school, they both hope it will be a fresh start.

It was time to celebrate. After all my hard work, I was graduating at the top of my class. Our family vacation was the perfect chance to relax. Until I saw him get on the plane and my plans went out the window. Tristan's everything I've always wanted but can never have. One night was all we had together. Now, I’m staring at the two pink lines wondering if I should even tell him.

In ancient Greece, a skilled marble sculptor has been blessed by a goddess who has given his masterpiece—the most beautiful woman the town has ever seen—the gift of life. After marrying her, he expects Galatea to please him, to be obedience and humility personified. But she has desires of her own and yearns for independence. In a desperate bid by her obsessive husband to keep her under control, Galatea is locked away under the constant supervision of doctors and nurses. But with a daughter to rescue, she is determined to break free, whatever the cost.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

Decisiones, decisiones, decisiones. Nos enfrentamos a cientos de ellas todos los días, incluso miles. Pero ¿cómo podemos saber si estamos tomando las correctas? En "Decídete", Chip y Dan Heath abordan uno de los temas cruciales de nuestras vidas laborales y personales: cómo tomar mejores decisiones. Y es que la decisión correcta, en el momento oportuno, puede cambiarlo todo.

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change.

As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.

Greece in the age of heroes. Patroclus, an awkward young prince, has been exiled to the kingdom of Phthia to be raised in the shadow of King Peleus and his golden son, Achilles. “The best of all the Greeks”—strong, beautiful, and the child of a goddess—Achilles is everything the shamed Patroclus is not. Yet despite their differences, the boys become steadfast companions. Their bond deepens as they grow into young men and become skilled in the arts of war and medicine—much to the displeasure and the fury of Achilles’ mother, Thetis, a cruel sea goddess with a hatred of mortals.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.