The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable.

Unleash your unlimited potential, and apply the secrets to success that only an elite few truly understand. The valuable - and simple - lesson contained in this audiobook is that the best way to attract prosperity is to abandon the pursuit of wealth and allow it to flow toward oneself. The ancient laws of attraction are explained in plain language and applied in an economic framework that anyone can easily follow.

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.