• The Whole Story

  • Adventures in Love, Life, and Capitalism
  • By: John Mackey
  • Narrated by: Adam Barr, John Mackey
  • Length: 14 hrs and 30 mins
  • 3.0 out of 5 stars (1 rating)

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The Whole Story  By  cover art

The Whole Story

By: John Mackey
Narrated by: Adam Barr, John Mackey
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Publisher's summary

Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.

The Whole Story invites listeners on the adventure of building Whole Foods Market: the colorful cast of idealists and foodies who formed the company's DNA, the many breakthroughs and missteps, the camaraderie and the conflict, and the narrowly avoided disasters. Mackey takes us inside some of the most consequential decisions he had to make and honestly shares his regrets looking back.

Beyond the Whole Foods story, Mackey also dives into his:

- Spiritual journey: from Christianity to New Age mysticism, Eastern wisdom, and life-changing awakenings through psychedelics.

- Political and intellectual development: from countercultural co-op dweller to libertarian and Conscious Capitalist.

- Philosophical and ethical awakenings: especially with regard to animal welfare and the tension between his personal values and industry practices.

- Personal passions: most notably, his love of long-distance, ultra-light backpacking on the great trails of our country and planet.

©2024 John Mackey (P)2024 Ascent Audio

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A suzerain of the counterculture natural slow food movement

Fresh retrospective on a founder CEO’s navigation from start to exit, while elucidating personal habits (e.g., physical exercise and healthy competition). Scuba diving is a meditation in ripe mime sale memes, and I encourage all recreational divers to have fun. Take pictures and leave only bubbles. Play ball, consider better seasoning this whole story with Stubb’s Supper (i.e., chapter 64 of Moby Dick by Herman Melville). This is all very funny again; remember the hamsters and gerbils. Like this review, the book is a bit quixotic; too much 1984 not enough Homage to Catalonia because Benjamin. Appreciate the authors soul searching effort to share his adventures dealing with various business executive personalities. Perhaps consider the practice of demonstrating extra empathy on the book tour while keeping it clean.

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