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Power Base Selling
- Secrets of an Ivy League Street Fighter
- Narrated by: Pete Larkin
- Length: 5 hrs and 56 mins
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Power Base Selling
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In today's turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high-value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission-critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition.
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In this indispensable new guide, sales consultant and America's number-one corporate sales trainer Steve Schiffman reveals the methodology of High-Efficiency Selling. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term business partnerships. The best-selling author of Cold Calling Techniques (That Really Work!) stakes outs new territory by offering a unique approach to the four phases of the sales cycle.
Publisher's summary
Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge. Will help those who are already good at selling become competitive salespeople capable of strengthening their position with the customer while at the same time weakening the competition.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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